Havintha Indigo Powder For Black Hair Herbal Indigo Leaf Indigofera Tinctoria Powder for Natural Hair Coloring No Added Colour Or Preservatives 227g

Havintha Indigo Powder For Black Hair Herbal Indigo Leaf Indigofera Tinctoria Powder for Natural Hair Coloring No Added Colour Or Preservatives 227g

Key Features: - Made from pure herbal indigo leaves, Indigofera Tinctoria - No added color or preservatives - 100% natural and safe for hair coloring - Each pack contains 227g of product
For whom: - Ideal for individuals looking for natural hair coloring options - Suitable for those with black hair looking to enhance their natural color - Perfect for those with sensitive scalps or allergies to chemical hair dyes
Pros: - Natural alternative to chemical hair dyes - Safe for regular use - Leaves hair soft and shiny after coloring
Cons: - May require multiple applications for desired color intensity - Results may vary depending on individual hair type and color

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian hair types.	GfK
Brand Strength	20	10	Established brand reputation in the herbal hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair coloring products in India.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar herbal hair coloring products.	Nielsen
Competition	10	6	Facing competition from both local and international herbal hair dye brands.	IRI
Use-case Advantage	5	5	Ease of application and long-lasting color results.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian herbal hair coloring market with competitive pricing and a wide range of shades.

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