HATHI BRAND HENNA MEHANDI POWDER 500GM PACK OF 1 RAJASTHANI PURE HENNA MEHANDI POWDER

HATHI BRAND HENNA MEHANDI POWDER 500GM PACK OF 1 RAJASTHANI PURE HENNA MEHANDI POWDER

About Product: Hathi Brand Henna Mehandi Powder is a 500gm pack of pure Rajasthani henna powder known for its quality and effectiveness. It is commonly used for hair coloring and body art.

Key Features: This henna powder is free from harmful chemicals and additives, making it safe for use on all hair types and skin. It leaves a rich, natural color that lasts long and conditions the hair, leaving it soft and shiny.

For Whom: This henna powder is suitable for individuals looking for a natural hair dye or those who enjoy creating intricate henna designs on their skin.

Pros: - Pure and natural henna powder - Leaves a rich and lasting color - Conditions the hair and leaves it shiny - Can be used for body art as well

Cons: - Some users may find the application process time-consuming - The color may vary slightly depending on individual hair types and shades

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	500gm pack size meets the needs of Indian consumers for regular use.	GfK
Brand Strength	20	10	Established brand with loyal customer base in the henna market.	Euromonitor
Category Momentum	20	15	Growing demand for natural beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna products in the market.	AC Nielsen
Competition	10	6	Facing moderate competition from local and international henna brands.	IRI
Use-case Advantage	5	5	Versatile product suitable for various henna applications.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned henna product with strong brand presence in a growing market.

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