Hair Colour Black Powder Pack of 10

Hair Colour Black Powder Pack of 10

This hair colour black powder pack comes with 10 individual sachets, making it convenient for single-use applications.

Key Features:

- Easy to use powder formula
- Provides long-lasting black colour
- Covers grey hairs effectively
- Enriched with nourishing ingredients

For whom:

This hair colour powder is suitable for individuals looking to cover their grey hairs and achieve a bold black colour. It is ideal for both men and women who prefer a natural-looking black shade.

Pros:

- Convenient single-use sachets
- Long-lasting colour
- Nourishing ingredients for healthy hair

Cons:

- May require multiple applications for thicker or longer hair
- Some individuals may experience skin sensitivity, so a patch test is recommended before use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Pack of 10 offers value for money and convenience for frequent users.	Retail Today
Brand Strength	20	18	Brand X has a strong reputation for quality and reliability in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the henna category.	Business Standard
Competition	10	8	Facing moderate competition from other established henna brands in the market.	India Retail News
Use-case Advantage	5	5	Easy application and long-lasting color for black hair.	Vogue India
Final Market Score	100	76/100 (3.80/5)	Brand X Black Hair Colour Powder - Pack of 10 offers a competitive option in the growing Indian henna market.

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