FIRST PLANT Premium Rajasthani HENNA POWDER 100 Organic Henna Powder for Hair Colour and Hair Care I GI Tagged Henna directly from Farms 400 gm Green 400gm Jute

FIRST PLANT Premium Rajasthani HENNA POWDER 100 Organic Henna Powder for Hair Colour and Hair Care I GI Tagged Henna directly from Farms 400 gm Green 400gm Jute

Key Features: - Premium quality Rajasthani Henna Powder - 100% organic and natural - GI tagged henna directly sourced from farms - Suitable for hair coloring and hair care - Comes in a convenient 400gm packaging - Green color with a traditional jute bag

For whom: - Ideal for individuals looking for a natural and safe hair coloring option - Suitable for those seeking to enhance their hair care routine with organic products - Perfect for anyone wanting to experience the benefits of Rajasthani henna

Pros: - High-quality organic henna powder - Authentic Rajasthani origin with GI tag - Versatile for hair coloring and hair care - Convenient packaging for easy use - Suitable for all hair types

Cons: - May require multiple applications for desired color intensity - Strong herbal scent may not be appealing to all users - Can be messy during application process

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in color, organic, and sourced directly from farms.	GI Council
Brand Strength	20	10	Established brand with positive customer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for organic hair dyes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium henna products.	Pricebaba
Competition	10	6	Facing competition from established henna brands in the market.	Business Today
Use-case Advantage	5	5	Versatile for hair coloring and conditioning purposes.	Henna Guru
Final Market Score	100	66/100 (3.30/5)	Premium organic henna powder with strong market potential.

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