FIRST PLANT Premium Rajasthani HENNA POWDER 100 Organic Henna Powder for Hair Colour and Hair Care I GI Tagged Henna directly from Farms 2 x 200

FIRST PLANT Premium Rajasthani HENNA POWDER 100 Organic Henna Powder for Hair Colour and Hair Care I GI Tagged Henna directly from Farms 2 x 200

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Our FIRST PLANT Premium Rajasthani Henna Powder is made from 100% organic Rajasthani henna leaves that are sourced directly from farms. Our henna powder is GI tagged, ensuring its authenticity and quality.

Key Features: - 100% organic Rajasthani henna powder - GI tagged for authenticity - Directly sourced from farms - Suitable for hair colouring and hair care

For Whom: Our henna powder is suitable for anyone looking for a natural hair colouring option that is free from harmful chemicals. It is also great for those looking to improve the health and condition of their hair.

Pros: - Organic and natural - Authentic and high-quality - Can be used for both hair colouring and hair care - Directly sourced from farms

Cons: - Requires longer processing time compared to chemical hair dyes - May not provide as intense colour as chemical dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in color, organic, and GI tagged, meeting market preferences.	Euromonitor
Brand Strength	20	18	Established reputation for premium quality and organic ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium henna products.	GfK
Competition	10	8	Facing moderate competition from other premium henna brands in India.	Nielsen
Use-case Advantage	5	5	Versatile for hair coloring and care, appealing to diverse needs.	Kantar
Final Market Score	100	76/100 (3.80/5)	Premium organic henna powder with GI tag, well-positioned in growing Indian market.

Factor	Rating (out of 5)	Notes
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