Elecious Naturals Indigo and Henna powder for Black Hair 200 grams each Total 400 grams Natural Hair dye

Elecious Naturals Indigo and Henna powder for Black Hair 200 grams each Total 400 grams Natural Hair dye

Key Features: - 100% natural and organic ingredients - No ammonia or harmful chemicals - Indigo and henna powders for black hair color - Provides nourishment and strengthens hair

For whom: This product is ideal for individuals looking for a natural and safe alternative to chemical hair dyes. It is suitable for those with black hair who want to maintain or enhance their hair color.

Pros: - Easy to use at home - Long-lasting color - Conditions and nourishes the hair - No harsh chemical fumes

Cons: - The color payoff may vary depending on hair type and current color - Requires multiple applications for desired intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a good range of natural ingredients for hair care.	Vogue
Brand Strength	20	18	Established reputation for quality and effectiveness.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair dyes in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing moderate competition from other natural hair dye brands.	Beauty Insights
Use-case Advantage	5	5	Specifically formulated for black hair, meeting a common need.	Haircare Magazine
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing natural hair dye market.

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