Dev Ayurveda Indigo Powder 200Gm 100gm X 2 Packs ORGANIC 100 Natural Safe

Dev Ayurveda Indigo Powder 200Gm 100gm X 2 Packs ORGANIC 100 Natural Safe

Dev Ayurveda Indigo Powder is a natural hair coloring product made with 100% organic ingredients. This pack includes two 100gm packs for a total of 200gm.

Key Features: - Organic and natural ingredients - Safe to use on all hair types - Helps cover gray hair - Promotes healthy hair growth

This product is suitable for anyone looking for a safe and natural alternative to chemical hair dyes. Whether you want to cover gray hair or simply change up your look, Dev Ayurveda Indigo Powder is a great option.

Pros: - Easy to use - Long-lasting color - Nourishing for hair - No harsh chemicals Cons: - Can be messy to apply - May require multiple applications for desired color - Does have a strong smell

Overall, Dev Ayurveda Indigo Powder is a great choice for those looking for a natural hair coloring option that is safe and effective.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a convenient and eco-friendly packaging with 100% natural ingredients.	IndiaRetailing
Brand Strength	20	10	Established brand with positive reputation in the organic products sector.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic henna products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other established organic henna brands in India.	RetailToday
Use-case Advantage	5	5	Provides long-lasting color and promotes hair health due to natural ingredients.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Organic Indigo Powder by Dev Ayurveda offers a strong value proposition in the growing Indian natural hair care segment.

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