Ashpveda Organic Black Hair Colour powder 100g Ammonia PPD Free Long Lasting Hair Color for a Stronger Scalp Silkier and Shining Hair Chemical Free Hair Color for Women and Men Black

Ashpveda Organic Black Hair Colour powder 100g Ammonia PPD Free Long Lasting Hair Color for a Stronger Scalp Silkier and Shining Hair Chemical Free Hair Color for Women and Men Black

Key Features: - Organic black hair colour powder - Ammonia and PPD free - Long lasting color with a stronger scalp - Silkier and shining hair - Chemical free formula for both women and men

For whom: This product is suitable for individuals looking for a natural and safe hair coloring option. It is ideal for those with sensitive scalp or allergies to chemical hair dyes.

Pros: - Organic and chemical free formula - Long lasting color - Strengthens the scalp - Provides silkier and shining hair

Cons: - May require multiple applications for desired color intensity - Limited shade options compared to synthetic hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting color without harmful chemicals, meeting consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for organic products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color products.	Retail Gazette
Competition	10	8	Facing moderate competition from other established organic hair color brands.	Nielsen
Use-case Advantage	5	5	Addresses the need for chemical-free hair color for both men and women.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong market potential for Ashpveda Organic Black Hair Colour Powder in the Indian natural hair color segment.

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