Amina Henna Burgundy 300 G Pack of 10

Amina Henna Burgundy 300 G Pack of 10

This product is a pack of 10 boxes of Amina Henna in the shade Burgundy. Each box contains 300 grams of henna powder, perfect for creating vibrant and long-lasting burgundy hair color.

Key Features:
- Natural henna powder, free of harmful chemicals
- Easy to mix and apply
- Provides intense burgundy color to hair
- Long-lasting color that gradually fades over time

For whom:
This product is ideal for individuals looking to color their hair at home with a natural and safe alternative to chemical hair dyes. It is suitable for all hair types and textures.

Pros:
- Affordable pack of 10 boxes for multiple uses
- Rich burgundy color payoff
- Does not damage hair like chemical dyes

Cons:
- Requires longer processing time compared to chemical dyes
- Color may vary depending on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a variety of vibrant hues suitable for Indian consumers.	GfK
Brand Strength	20	18	Established brand with a loyal customer base in the henna segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair dye products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna dye kits in the market.	Nielsen
Competition	10	8	Facing moderate competition from other henna dye brands in India.	IRI
Use-case Advantage	5	5	Easy application process for DIY hair coloring at home.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering with competitive pricing in growing natural hair dye segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
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