Vicks Strong 25ml 25 ml

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Experience fast relief from cough and congestion with Vicks VapoRub Xtra Strong, designed for adults and children over 12.
The unique blend of camphor, eucalyptus oil, and menthol helps clear nasal passages and soothe sore muscles effectively.
Easy to apply and non-greasy, this ointment offers a convenient solution for muscle aches and respiratory discomfort.
Please note, the strong menthol scent may be overpowering for some, and it is not recommended for infants or young children.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Vicks VapoRub Xtra Strong 25 ml holds a strong position in the Indian market due to its brand strength and product fit.

Rs.115.00 Rs.125.00

Best price from

Amazon.in

Key Features

Category	Topical Ointment
Model	B08KHPPHZ1
Price	125.0000
Key Features	Xtra Strong formula, clears nasal passages, soothes sore muscles
Suitable For	Adults and children over 12
Not Recommended For	Infants and young children
Pros	Fast relief, clears nasal passages, soothes muscles
Cons	Strong menthol scent, potential skin irritation

Details

Vicks VapoRub Xtra Strong is a topical ointment designed to provide relief from cough, congestion, and muscle aches. Its unique formula contains a blend of powerful ingredients like camphor, eucalyptus oil, and menthol to help clear nasal passages and soothe sore muscles.

Key Features:
- Xtra Strong formula for fast and effective relief
- Clears nasal passages and reduces coughing
- Soothes sore muscles and joints
- Easy to apply and non-greasy

For whom:
Vicks VapoRub Xtra Strong is suitable for adults and children over the age of 12 who are looking for quick relief from cough, congestion, and muscle aches. It is not recommended for use on infants or young children.

Pros:
- Provides fast relief from cough and congestion
- Helps clear nasal passages for easier breathing
- Soothes sore muscles and joints

Cons:
- Strong menthol scent may be too overpowering for some individuals
- Can cause skin irritation in some sensitive individuals

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	VapoRub Xtra Strong formulation aligns with consumer preference for potent remedies.	TOI, Livemint
Brand Strength	20	10	Vicks is a well-established and trusted brand in India.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for health and wellness products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, CNBC
Competition	10	6	Facing competition from local and international brands offering similar products.	Business Standard, Hindu
Use-case Advantage	5	5	Provides quick relief for cold and congestion, a common need in Indian households.	Mint, ET
Final Market Score	100	66/100 (3.30/5)	Vicks VapoRub Xtra Strong 25 ml holds a strong position in the Indian market due to its brand strength and product fit.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: VapoRub Xtra Strong formulation aligns with consumer preference for potent remedies.

Sources: TOI, Livemint
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Vicks is a well-established and trusted brand in India.

Sources: Business Standard, Hindu
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for health and wellness products in Indian market.

Sources: Mint, ET
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Economic Times, CNBC
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from local and international brands offering similar products.

Sources: Business Standard, Hindu
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Provides quick relief for cold and congestion, a common need in Indian households.

Sources: Mint, ET