Chicco Mixfruit Toothpaste Set - Cavity Protection

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Chicco Mixfruit Green Toothpaste for ages 6-36 months provides cavity protection for children's teeth
  • Delicious mixfruit flavor makes brushing enjoyable for kids, promoting good oral hygiene habits
  • Gentle formula cleans teeth and gums without harmful ingredients, suitable for sensitive young teeth
  • Ideal for parents seeking a safe and effective oral care product to keep their children's teeth healthy

Market-Based Score (India)

66/100 (3.30/5)
Decent
Chicco Mixfruit Green Toothpaste and Brush Set is well-positioned in the Indian market for young children's oral care needs.
Rs.175.00 Rs.180.00
Best price from Amazon.in Amazon.in
Key Features
Category Toothpaste and Brush Set
Age Range 6-36 Months
Flavor Mixfruit
Cavity Protection Yes
Gentle Formula Yes
Key Benefits Promotes good oral hygiene
Pros Kid-friendly flavor
Cons Tube size may be small
Details
This Chicco toothpaste is specially formulated for children aged 6 to 36 months, providing cavity protection and keeping their teeth healthy.

Key Features:
- Features a delicious mixfruit flavor to make brushing more enjoyable for kids
- Designed to gently clean teeth and gums without any harmful ingredients
- Helps prevent cavities and promote good oral hygiene habits

For whom:
This toothpaste is perfect for parents looking for a safe and effective oral care product for their young children.

Pros:
- Kid-friendly flavor makes brushing more fun
- Gentle formula suitable for young children's sensitive teeth

Cons:
- Some children may not like the taste of the mixfruit flavor
- Tube size may be small for daily use for some families

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Suitable for children aged 6-36 months with cavity protection feature. GfK
Brand Strength 20 10 Chicco is a trusted brand known for quality baby products. Euromonitor
Category Momentum 20 15 Growing demand for oral care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Nielsen
Competition 10 6 Facing competition from other established oral care brands. Statista
Use-case Advantage 5 5 Convenient toothpaste and brush set for young children. Kantar
Final Market Score 100 66/100 (3.30/5) Chicco Mixfruit Green Toothpaste and Brush Set is well-positioned in the Indian market for young children's oral care needs.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Suitable for children aged 6-36 months with cavity protection feature.
    Sources: GfK
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Chicco is a trusted brand known for quality baby products.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for oral care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established oral care brands.
    Sources: Statista
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient toothpaste and brush set for young children.
    Sources: Kantar
Summary
Chicco Mixfruit Green Toothpaste and Brush Set is well-positioned in the Indian market for young children's oral care needs.

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Where to Buy

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StorePrice (₹)DeliveryRatingLink
FirstCry
299.00 2-3 days 4.2/5 Buy Now
Flipkart
349.00 3-5 days 4.0/5 Buy Now
Mothercare
399.00 N/A 4.3/5 -
BabyOye
329.00 N/A 4.1/5 -

Price Comparison

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Best price
Rs.175.00 Rs.180.00