Wellbeing Protein Power 500gm 22g

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Wellbeing Protein Power 500gm 22g
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Boost your protein intake with 22g of plant-based protein per serving, perfect for vegan and plant-based diets.
  • Support muscle recovery with 5g of BCAAs included in each serving, enhancing your post-workout nutrition.
  • Enjoy digestive health benefits with 3g of fiber and added digestive enzymes for easy digestion.
  • Savor the delicious British Banoffee Pie flavor while fueling your body with organic, vegan superfoods.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned organic vegan protein powder with strong market fit in India.
Rs.1,798.00 Rs.2,250.00
Best price from Amazon.in Amazon.in
Key Features
Category Protein Powder
Protein 22g per serving
BCAAs 5g
Fiber 3g
Ingredients Pea and Brown Rice Protein
Flavor British Banoffee Pie
Type Vegan and Organic
Weight 500gm
Details

Key Features: - Contains 22g of plant-based protein per serving - Includes 5g of BCAAs (Branched-Chain Amino Acids) for muscle recovery - Provides 3g of fiber for digestive health - Made with a blend of pea and brown rice protein - Enriched with superfoods and digestive enzymes - Easy to digest - Delicious British Banoffee Pie flavor - Vegan and organic
For Whom: This product is ideal for individuals following a vegan or plant-based diet who are looking to increase their protein intake, support muscle recovery, and improve digestive health. It is also suitable for anyone seeking a convenient and tasty protein powder option.
Pros: - High protein content - BCAAs and fiber for added benefits - Plant-based and organic ingredients - Easy to digest - Superfoods and digestive enzymes for added nutrition
Cons: - Some users may not enjoy the Banoffee Pie flavor - Price may be higher compared to non-organic protein powders

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein content, BCAA, fiber, and superfoods align well with current consumer preferences for health and wellness products. Nielsen, Gartner
Brand Strength 20 10 Wellbeing Nutrition is a recognized brand in the Indian market. Retail360, Brandwatch
Category Momentum 20 15 Growing demand for organic vegan protein products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. IRI, Kantar
Competition 10 6 Facing competition from established and emerging brands offering similar organic vegan protein products. Forbes, BusinessToday
Use-case Advantage 5 5 Offers easy digestion and unique flavor, catering to consumers looking for convenient and tasty protein supplements. RetailWire
Final Market Score 100 66/100 (3.30/5) Well-positioned organic vegan protein powder with strong market fit in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein content, BCAA, fiber, and superfoods align well with current consumer preferences for health and wellness products.
    Sources: Nielsen, Gartner
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Wellbeing Nutrition is a recognized brand in the Indian market.
    Sources: Retail360, Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for organic vegan protein products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: IRI, Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established and emerging brands offering similar organic vegan protein products.
    Sources: Forbes, BusinessToday
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers easy digestion and unique flavor, catering to consumers looking for convenient and tasty protein supplements.
    Sources: RetailWire
Summary
Well-positioned organic vegan protein powder with strong market fit in India.

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Price Comparison

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Wellbeing Nutrition Organic Vegan Plant Protein Isolate Powder 22g Protein 5g BCAA 3g Fiber Pea Brown Rice Protein Superfoods Digestive Enzymes Easy to Digest British Banoffee Pie 500gm

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Rs.1,798.00 Rs.2,250.00