MFF Casein Silk Protein 1 Kg

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Slow release protein for longer lasting effects, ideal for muscle recovery and growth
  • Delicious chocolate silk flavor makes consumption enjoyable for athletes and fitness enthusiasts
  • High protein content per serving supports workout goals, easy to mix into shakes or smoothies
  • Free from harmful substances, perfect for individuals seeking sustained release protein

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in a competitive market, with room for growth in user base.
Rs.1,899.00 Rs.2,729.00
Best price from Amazon.in Amazon.in
Key Features
Category Protein Powder
Flavor Chocolate Silk
Weight 1 Kg (2.2 lbs)
Protein Type Micellar Casein
Release Type Slow Release
Mixability Easy to mix and digest
Banned Substances Free from any banned substances
Target Audience Athletes and fitness enthusiasts
Pros High protein content, enjoyable flavor, sustained release
Cons Not suitable for lactose intolerant individuals, higher price
Details
MyFitFuel Micellar Casein Protein Powder in chocolate silk flavor is designed to provide slow release protein for maximum muscle recovery and growth. This 1 kg (2.2 lbs) pack is perfect for athletes and fitness enthusiasts looking to support their workout goals.

Key Features: - Micellar Casein protein for slow and sustained release - High protein content per serving - Delicious chocolate silk flavor - Easy to mix and digest - Free from any banned substances

For whom: This protein powder is ideal for anyone looking to support their muscle recovery and growth. It is especially beneficial for individuals who engage in intense workouts or training sessions and need a protein supplement that provides sustained release throughout the day or night.

Pros: - Slow release protein for longer lasting effects - Delicious flavor makes it enjoyable to consume - High protein content per serving - Easy to mix into shakes or smoothies - Free from harmful substances

Cons: - May not be suitable for individuals with lactose intolerance or milk allergies - Slightly higher in price compared to some other protein powders on the market

Overall, MyFitFuel Micellar Casein Protein Powder in chocolate silk flavor is a great option for those looking for a high-quality, slow release protein supplement to support their fitness goals.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Micellar casein slow-release protein ideal for fitness enthusiasts seeking sustained protein release. Healthline, Bodybuilding.com
Brand Strength 20 18 Established brand with loyal customer base and positive reviews online. Brandwatch, SocialPilot
Category Momentum 20 15 Growing demand for high-quality protein supplements in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360, Pricebaba
Competition 10 8 Facing competition from other established protein powder brands offering similar products in the market. ProteinJournal, FitIndia
Use-case Advantage 5 5 Offers a convenient and effective way to meet daily protein requirements for muscle recovery and growth. FitnessMag, MuscleandFitness
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in a competitive market, with room for growth in user base.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Micellar casein slow-release protein ideal for fitness enthusiasts seeking sustained protein release.
    Sources: Healthline, Bodybuilding.com
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base and positive reviews online.
    Sources: Brandwatch, SocialPilot
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for high-quality protein supplements in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360, Pricebaba
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established protein powder brands offering similar products in the market.
    Sources: ProteinJournal, FitIndia
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers a convenient and effective way to meet daily protein requirements for muscle recovery and growth.
    Sources: FitnessMag, MuscleandFitness
Summary
Strong brand and product fit in a competitive market, with room for growth in user base.

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Price Comparison

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Rs.1,899.00 Rs.2,729.00

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MyFitFuel MFF Micellar Casein Protein Powder Chocolate Silk Slow Release Protein 1 Kg 2 2 lbs

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Best price
Rs.1,899.00 Rs.2,729.00