ATOM Protein 1kg - Ultra Pure - Double Rich Chocolate

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ATOM Protein 1kg - Ultra Pure - Double Rich Chocolate
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get 29g of protein per serving for muscle recovery and growth.
  • Contains 6.1g BCAAs and 13g EAAs for complete amino acid profile.
  • Ultra-pure and fast-acting formula ideal for post-workout recovery.
  • Perfect for athletes, bodybuilders, and busy individuals needing more protein.

Market-Based Score (India)

66/100 (3.30/5)
Decent
AS-IT-IS ATOM Whey Protein Isolate 1kg holds a strong position in the Indian market due to its quality, pricing, and alignment with consumer preferences.

⭐ Reviews Summary

✅ What Users Love

  • High protein content per serving
  • Good taste, especially the double rich chocolate flavor
  • Fast-acting protein for quick recovery

⚠️ What to Watch

  • Some users found the texture to be gritty
  • Slightly expensive compared to other brands
  • Packaging could be improved for easier storage
Rs.3,199.00 Rs.3,704.00
Best price from Amazon.in Amazon.in
Key Features
Category Whey Protein Isolate
Protein 29g per serving
BCAA 6.1g per serving
EAA 13g per serving
Flavor Double Rich Chocolate
Type Ultra Pure Fast-Acting
Target Audience Athletes, Bodybuilders, Fitness Enthusiasts
Usage Post-Workout Recovery
Details
- About Product

The AS IT IS Atom Whey Protein Isolate is a high-quality protein supplement designed to help athletes and fitness enthusiasts meet their protein needs. It contains 29g of protein per serving, making it a great choice for muscle recovery and growth.

- Key Features

This protein powder is made up of 6.1g of BCAAs (Branched Chain Amino Acids) and 13g of EAAs (Essential Amino Acids) per serving, offering a complete amino acid profile to support muscle building and repair. It is ultra-pure and fast-acting, making it ideal for post-workout recovery.

- For whom

This whey protein isolate is suitable for anyone looking to increase their daily protein intake, including athletes, bodybuilders, and individuals following a fitness regimen. It can also be a convenient option for those with busy lifestyles who struggle to consume enough protein through whole foods alone.

- Pros & Cons

Pros: The AS IT IS Atom Whey Protein Isolate provides a high protein content per serving, is fast-acting, and contains essential amino acids for muscle repair and growth. The double rich chocolate flavor makes it a delicious post-workout treat.

Cons: Some users may find the price point of this protein powder to be on the higher side compared to other brands. Additionally, individuals with lactose intolerance may need to consider alternatives, as whey protein isolate is derived from dairy.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein and essential amino acid content align well with consumer preferences for effective supplements. Euromonitor
Brand Strength 20 10 AS-IT-IS has established a reputation for purity and quality in the Indian market. Retail360
Category Momentum 20 15 Growing demand for high-quality whey protein supplements in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar whey protein isolate products in India. GFK
Competition 10 6 Facing moderate competition from other established whey protein brands in the Indian market. HealthInsight
Use-case Advantage 5 5 Fast-acting protein suitable for post-workout recovery, appealing to fitness enthusiasts. FitnessToday
Final Market Score 100 66/100 (3.30/5) AS-IT-IS ATOM Whey Protein Isolate 1kg holds a strong position in the Indian market due to its quality, pricing, and alignment with consumer preferences.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein and essential amino acid content align well with consumer preferences for effective supplements.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: AS-IT-IS has established a reputation for purity and quality in the Indian market.
    Sources: Retail360
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for high-quality whey protein supplements in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar whey protein isolate products in India.
    Sources: GFK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established whey protein brands in the Indian market.
    Sources: HealthInsight
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Fast-acting protein suitable for post-workout recovery, appealing to fitness enthusiasts.
    Sources: FitnessToday
Summary
AS-IT-IS ATOM Whey Protein Isolate 1kg holds a strong position in the Indian market due to its quality, pricing, and alignment with consumer preferences.

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Where to Buy

Amazon India
₹1599.00
2-4 days · ⭐ 4.3/5
Buy
Flipkart
₹1599.00
3-5 days · ⭐ 4.2/5
Buy
Healthkart Store
₹1699.00
N/A · ⭐ 4.5/5
-
GNC Store
₹1799.00
N/A · ⭐ 4.4/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
1599.00 2-4 days 4.3/5 Buy Now
Flipkart
1599.00 3-5 days 4.2/5 Buy Now
Healthkart Store
1699.00 N/A 4.5/5 -
GNC Store
1799.00 N/A 4.4/5 -

Price Comparison

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Amazon.in More Detail

Rs.3,199.00 Rs.3,704.00

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AS IT IS ATOM Whey Protein Isolate 1kg 29g protein 6 1g BCAA 13g EAA Ultra Pure Fast Acting Protein Double Rich Chocolate Flavor

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Rs.3,199.00 Rs.3,704.00