Atom Protein 1kg - Rich & Easy

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Atom Protein 1kg - Rich & Easy
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Convenient way to add 25g of protein per serving to your diet
  • Does not alter the taste or texture of your roti
  • Ideal for active individuals, athletes, and those seeking easy protein supplementation
  • Significantly enhances daily nutrition with rich and easy-to-use protein supplement

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong market potential for AS-IT-IS Atom Roti Protein in the Indian diet & nutrition segment.

⭐ Reviews Summary

✅ What Users Love

  • High protein content per serving (25g)
  • Easy to use
  • Good taste

⚠️ What to Watch

  • Some users found the packaging to be inconvenient
  • Texture may not be suitable for everyone
  • Price is relatively high
Rs.1,329.00 Rs.1,899.00
Best price from Amazon.in Amazon.in
Key Features
Category Protein Supplement
Serving Size 1kg
Protein per Serving 25g
Usage Mix into roti dough
Target Audience Active lifestyles, athletes
Pros Convenient protein addition
Cons Possible allergen concerns
Details
About Product: ATOM Roti Protein is a specially formulated protein powder designed to make rotis rich in protein. Each serving contains 25g of protein, making it a convenient way to increase your daily protein intake.

Key Features: - Contains 25g of protein per serving - Easy to use by simply mixing into the roti dough - Specially formulated for adding protein to your diet without altering the taste or texture of the roti

For whom: ATOM Roti Protein is ideal for those looking to increase their protein intake, especially for individuals with active lifestyles, athletes, and anyone looking to enhance their daily nutrition with an easy-to-use protein supplement.

Pros: - Convenient way to add protein to your diet - Does not alter the taste or texture of the roti - Each serving provides a significant amount of protein

Cons: - May not be suitable for those with allergies to certain ingredients in the product - Some users may find it challenging to incorporate into their daily routine

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein content per serving aligns with consumer preferences Frost & Sullivan, Retail Insight
Brand Strength 20 10 Established brand reputation in the health and wellness sector Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for high-protein supplements in Indian market Mintel, Euromonitor
Price Positioning 20 10 Competitive pricing compared to similar protein supplements Pricebaba, The Economic Times
Competition 10 6 Facing competition from established and emerging protein supplement brands Business Today, India Retailing
Use-case Advantage 5 5 Convenient and easy-to-use format for daily protein intake HealthifyMe, NutritionVista
Final Market Score 100 66/100 (3.30/5) Strong market potential for AS-IT-IS Atom Roti Protein in the Indian diet & nutrition segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein content per serving aligns with consumer preferences
    Sources: Frost & Sullivan, Retail Insight
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the health and wellness sector
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for high-protein supplements in Indian market
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar protein supplements
    Sources: Pricebaba, The Economic Times
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established and emerging protein supplement brands
    Sources: Business Today, India Retailing
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient and easy-to-use format for daily protein intake
    Sources: HealthifyMe, NutritionVista
Summary
Strong market potential for AS-IT-IS Atom Roti Protein in the Indian diet & nutrition segment.

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Where to Buy

Amazon India
₹999.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹999.00
3-5 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹1099.00
N/A · ⭐ 4.3/5
-
Big Bazaar
₹999.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
999.00 2-3 days 4.2/5 Buy Now
Flipkart
999.00 3-5 days 4.0/5 Buy Now
Reliance Fresh
1099.00 N/A 4.3/5 -
Big Bazaar
999.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,329.00 Rs.1,899.00

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AS IT IS ATOM Roti Protein 1kg Make Roti s Rich Easy to use 25g Protein per Serving

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Rs.1,329.00 Rs.1,899.00