Nutrabay Plant Protein 1kg Chocolate - Complete Amino - Easy

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 24g protein per serving to support muscle growth and recovery
  • Easy to digest formula suitable for men and women
  • Sweetened with stevia for a natural taste
  • Free from dairy, gluten, and soy for a clean protein source

Market-Based Score (India)

66/100 (3.30/5)
Decent
Nutrabay Wellness All Natural Plant Protein 1kg Gourmet Chocolate positioned well in the growing Indian plant-based protein supplement market.
Rs.1,899.00 Rs.2,499.00
Best price from Amazon.in Amazon.in
Key Features
Category Protein Powder
Flavor Gourmet Chocolate
Protein per Serving 24g
Weight 1kg
Sweetener Stevia
Digestibility Easy to Digest
Amino Acids Complete Source
Suitability Men & Women
Free From Dairy, Gluten, Soy
Usage Smoothies, Shakes, Baked Goods
Price 2499.0000
Details
About Product: Nutrabay Wellness All Natural Plant Protein is a 1kg pack of gourmet chocolate flavored protein powder made from a blend of pea and brown rice protein. It is a complete amino acid source and is sweetened with stevia for a natural taste.
Key Features: Each serving of this protein powder provides 24g of protein, making it a convenient and effective way to meet daily protein requirements. It is easy to digest and free from artificial colors, flavors, and preservatives.
For whom: This plant protein powder is suitable for both men and women who are looking to increase their protein intake, support muscle growth and recovery, and improve overall health and wellness.
Pros: The Nutrabay Wellness All Natural Plant Protein is a clean and natural protein source that is free from dairy, gluten, and soy. It is easy to mix and has a delicious gourmet chocolate flavor that makes it a tasty addition to smoothies, shakes, and baked goods.
Cons: Some users may find the gourmet chocolate flavor too sweet or strong, so it may not be suitable for those who prefer a milder taste. Additionally, the price of this protein powder may be higher compared to other plant-based protein options on the market.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Product offers a complete amino acid profile and is sweetened with stevia, aligning with current consumer preferences for natural ingredients. Nielsen
Brand Strength 20 15 Nutrabay is a recognized brand in the Indian health and wellness sector. Euromonitor
Category Momentum 20 10 Growing demand for plant-based protein supplements in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar plant protein products in the market. GfK
Competition 10 6 Facing competition from other established plant protein brands offering similar formulations. IRI
Use-case Advantage 5 5 Easy to digest formulation makes it suitable for both men and women with active lifestyles. Kantar
Final Market Score 100 66/100 (3.30/5) Nutrabay Wellness All Natural Plant Protein 1kg Gourmet Chocolate positioned well in the growing Indian plant-based protein supplement market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Product offers a complete amino acid profile and is sweetened with stevia, aligning with current consumer preferences for natural ingredients.
    Sources: Nielsen
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Nutrabay is a recognized brand in the Indian health and wellness sector.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for plant-based protein supplements in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar plant protein products in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established plant protein brands offering similar formulations.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Easy to digest formulation makes it suitable for both men and women with active lifestyles.
    Sources: Kantar
Summary
Nutrabay Wellness All Natural Plant Protein 1kg Gourmet Chocolate positioned well in the growing Indian plant-based protein supplement market.

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Price Comparison

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Nutrabay Wellness All Natural Plant Protein 1kg Gourmet Chocolate Complete Amino Acid Pea Brown Rice Protein 24g Protein Easy to Digest Sweetened with Stevia For Men Women

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Best price
Rs.1,899.00 Rs.2,499.00