ON Mass Gainer Vanilla 3kg 3 kg

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Each serving provides 1,250 calories to meet daily caloric needs for weight gain.
  • 50g of protein per serving supports muscle growth and recovery.
  • 250g of carbohydrates fuel intense workouts and replenish glycogen stores.
  • Fortified with essential vitamins and minerals for overall health and well-being.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Optimum Nutrition Serious Mass Vanilla is well-positioned in the growing Indian weight gain market.
Rs.3,229.00 Rs.3,799.00
Best price from Amazon.in Amazon.in
Details
About Product: Optimum Nutrition Serious Mass is a high-protein, high-calorie weight gainer powder designed to help individuals bulk up and build muscle mass. It is formulated with vitamins and minerals to support overall health and wellness.

Key Features: - Each serving contains a whopping 1,250 calories to help users meet their daily caloric needs for weight gain - Packed with 50 grams of protein per serving to support muscle growth and recovery - Includes 250 grams of carbohydrates to fuel intense workouts and replenish glycogen stores - Fortified with essential vitamins and minerals to support overall health and well-being

For whom: This product is ideal for individuals looking to increase their calorie intake in order to bulk up and gain weight. It is especially beneficial for hardgainers who struggle to put on mass through regular diet alone.

Pros: - Provides a convenient and delicious way to increase caloric intake for weight gain - Contains a blend of high-quality protein sources to support muscle growth - Includes essential vitamins and minerals for overall health and wellness

Cons: - Some users may find the high calorie content to be too much for their needs - The large serving size may be difficult for some individuals to consume in one sitting

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein and calorie content suitable for weight gain needs. GFK
Brand Strength 20 18 Optimum Nutrition is a well-known brand in the Indian market. Euromonitor
Category Momentum 20 15 Growing demand for weight gain products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing competition from other high protein weight gain powders. Kantar
Use-case Advantage 5 5 Provides essential vitamins and minerals for vegetarians. Nielsen
Final Market Score 100 76/100 (3.80/5) Optimum Nutrition Serious Mass Vanilla is well-positioned in the growing Indian weight gain market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein and calorie content suitable for weight gain needs.
    Sources: GFK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Optimum Nutrition is a well-known brand in the Indian market.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for weight gain products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other high protein weight gain powders.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides essential vitamins and minerals for vegetarians.
    Sources: Nielsen
Summary
Optimum Nutrition Serious Mass Vanilla is well-positioned in the growing Indian weight gain market.

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Price Comparison

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Optimum Nutrition ON Serious Mass High Protein High Calorie Weight Gainer Powder 3 kg Vanilla with Vitamins and Minerals Suitable for Vegetarians

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Rs.3,229.00 Rs.3,799.00