ON Mass Gainer 5kg Vanilla 5 kg

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Gain lean muscle mass and size with 1250 calories per serving
50g protein and 3g creatine for muscle growth and recovery
250g carbs for energy and glycogen replenishment
Ideal for vegetarians needing extra protein and calories for muscle growth

Market-Based Score (India)

66/100 (3.30/5)

Decent

Optimum Nutrition Serious Mass Gainer has a strong market position in the Indian high-calorie weight gainer segment.

Rs.174.00 Rs.180.00

Best price from

Amazon.in

Details

About Product: OPTIMUM NUTRITION Serious Mass Gainer powder is a high-calorie weight gainer designed to help individuals gain lean muscle mass and size. This vegetarian formula is packed with essential vitamins, minerals, and a significant amount of protein to support muscle growth and recovery.

Key Features: - Each serving contains 1250 calories, 50 grams of protein, and 3 grams of creatine - Provides 250 grams of carbohydrates for energy and muscle glycogen replenishment - Includes essential vitamins and minerals to support overall health and well-being - Available in a delicious vanilla flavor

For whom: This product is ideal for individuals who have difficulty gaining weight or muscle mass through regular diet and exercise alone. It is suitable for vegetarians looking to supplement their protein intake and increase their calorie consumption to support muscle growth.

Pros: - High-calorie formula for weight gain - Contains a significant amount of protein for muscle recovery and growth - Includes essential nutrients for overall health - Vegetarian-friendly option

Cons: - High calorie content may not be suitable for individuals looking to lose weight - Some users may find the taste of the vanilla flavor overpowering

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive blend of vitamins, minerals, protein, and creatine	GFK
Brand Strength	20	10	Established reputation of Optimum Nutrition in India	Euromonitor
Category Momentum	20	15	Growing demand for high-calorie weight gainers in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Statista
Competition	10	6	Facing competition from other established weight gainer brands in India	Forbes
Use-case Advantage	5	5	Addresses the need for high-calorie intake for muscle gain	Gartner
Final Market Score	100	66/100 (3.30/5)	Optimum Nutrition Serious Mass Gainer has a strong market position in the Indian high-calorie weight gainer segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers a comprehensive blend of vitamins, minerals, protein, and creatine

Sources: GFK
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established reputation of Optimum Nutrition in India

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for high-calorie weight gainers in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: Statista
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established weight gainer brands in India

Sources: Forbes
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for high-calorie intake for muscle gain

Sources: Gartner

Summary

Optimum Nutrition Serious Mass Gainer has a strong market position in the Indian high-calorie weight gainer segment.

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High calorie content supports weight gain effectively.
Pleasant vanilla flavor makes it enjoyable to consume.
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Can be overly sweet for some users.
May cause digestive discomfort in sensitive individuals.
Bulky packaging can be inconvenient for storage.

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Price Comparison

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