Vicks Headache Roll-On 2s Fast Relief 50ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience fast headache relief in just 2 minutes with the Vicks Headache Relief Roll On, perfect for those needing quick solutions.
  • Enjoy a soothing cooling sensation from menthol and camphor, designed to provide comfort while targeting headache pain effectively.
  • The easy-to-use roll-on applicator allows for precise application, making it simple to relieve headaches wherever you are.
  • This convenient 2-pack is ideal for on-the-go relief, ensuring you have a portable solution for headaches anytime, anywhere.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Vicks Headache Relief Roll On 2s Pack well-positioned in competitive Indian market segment
Rs.123.00 Rs.130.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Fast-acting headache relief in just 2 minutes - Contains menthol and camphor for cooling sensation - Easy to use roll-on applicator for targeted relief - Convenient 2-pack for on-the-go relief

For whom: - Individuals seeking quick and convenient headache relief - Those looking for a portable solution for headaches on-the-go - People sensitive to strong scents or looking for a non-oral pain relief option

Pros: - Fast-acting formula provides quick relief - Easy to use roll-on applicator for targeted relief - Portable and convenient 2-pack for travel or everyday use - Menthol and camphor provide a cooling sensation for added comfort

Cons: - May not be suitable for individuals with skin sensitivities or allergies to menthol or camphor - Some users may prefer oral medication for headache relief rather than a topical solution

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Menthol and camphor combination aligns with Indian consumer preferences for traditional remedies The Hindu, Business Standard
Brand Strength 20 10 Vicks is a well-established brand in India known for quality Brand Equity, Mint
Category Momentum 20 15 Strong demand for headache relief products in Indian market IMS, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar headache relief products in the market Livemint, Business Today
Competition 10 6 Facing competition from other established headache relief brands in India The Economic Times, Financial Express
Use-case Advantage 5 5 Convenient roll-on format offers quick and easy application for on-the-go relief India Today, Outlook
Final Market Score 100 66/100 (3.30/5) Vicks Headache Relief Roll On 2s Pack well-positioned in competitive Indian market segment
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Menthol and camphor combination aligns with Indian consumer preferences for traditional remedies
    Sources: The Hindu, Business Standard
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Vicks is a well-established brand in India known for quality
    Sources: Brand Equity, Mint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for headache relief products in Indian market
    Sources: IMS, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar headache relief products in the market
    Sources: Livemint, Business Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established headache relief brands in India
    Sources: The Economic Times, Financial Express
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient roll-on format offers quick and easy application for on-the-go relief
    Sources: India Today, Outlook
Summary
Vicks Headache Relief Roll On 2s Pack well-positioned in competitive Indian market segment

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Vicks Headache Relief Roll On 2s Pack Fast Action in 2 Minutes with Menthol Camphor

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Rs.123.00 Rs.130.00