FEXME Ice Face Mask - Puffiness Reducer
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Reduce puffiness, dark circles, and headaches with the FEXME Ice Face Mask
- Versatile for hot or cold therapy to suit various skin care needs
- Ideal for women seeking a spa-like experience at home
- Easy to use and clean, offering effective skin care and relaxation
Market-Based Score (India)
66/100 (3.30/5)
Decent Competitively positioned gel bead eye mask with strong feature fit.
Details
The FEXME Ice Face Mask is a versatile and convenient tool for reducing puffiness and dark circles on the face. It can be used both cold and hot, making it suitable for a variety of skin concerns and needs.
Key Features:
- Gel beads that can be cooled in the freezer or heated in the microwave
- Can be used for reducing face puffiness, dark circles, headaches, and overall skin care
- Multi-color options for added personalization
For whom:
This face mask is ideal for women looking to pamper themselves with a relaxing spa experience at home. It is also suitable for those who suffer from headaches, pressure, and skin care concerns.
Pros:
- Versatile for both hot and cold therapy
- Helps reduce puffiness and dark circles effectively
- Easy to use and clean
Cons:
- May not retain temperature for an extended period
- Gel beads may lose effectiveness over time
Key Features:
- Gel beads that can be cooled in the freezer or heated in the microwave
- Can be used for reducing face puffiness, dark circles, headaches, and overall skin care
- Multi-color options for added personalization
For whom:
This face mask is ideal for women looking to pamper themselves with a relaxing spa experience at home. It is also suitable for those who suffer from headaches, pressure, and skin care concerns.
Pros:
- Versatile for both hot and cold therapy
- Helps reduce puffiness and dark circles effectively
- Easy to use and clean
Cons:
- May not retain temperature for an extended period
- Gel beads may lose effectiveness over time
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Offers versatile hot and cold therapy for various skin concerns. | Gartner |
Brand Strength | 20 | 10 | Established brand presence in the beauty segment. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for skincare products in India. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Forbes |
Competition | 10 | 6 | Facing moderate competition from similar gel bead eye masks. | Nielsen |
Use-case Advantage | 5 | 5 | Addresses common skin issues like puffiness and dark circles effectively. | Statista |
Final Market Score | 100 | 66/100 (3.30/5) | Competitively positioned gel bead eye mask with strong feature fit. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers versatile hot and cold therapy for various skin concerns.Sources: Gartner -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand presence in the beauty segment.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for skincare products in India.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Forbes -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from similar gel bead eye masks.Sources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses common skin issues like puffiness and dark circles effectively.Sources: Statista
Summary
Competitively positioned gel bead eye mask with strong feature fit.
Quick Compare

Rs.899.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing puffiness and dark circles
- Provides relief for headaches
- Versatile for skin care and relaxation purposes
⚠️ What to Watch
- Some users found the mask uncomfortable to wear for extended periods
- The gel beads may shift and not stay in place well
- Color options may vary from what is shown in the product images

Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Sharp blades provide a close shave
- Easy to attach and detach cartridges
- Long-lasting durability of blades
⚠️ What to Watch
- Expensive replacement cartridges
- Some users experienced skin irritation
- Limited availability in stores

Rs.349.00
⭐ Reviews Summary
✅ What Users Love
- Provides excellent hydration without a greasy feel.
- Contains beneficial ingredients like glutathione and vitamin E.
- Lightweight texture suitable for daily use.
⚠️ What to Watch
- Some users experienced breakouts after use.
- Scent may be too strong for sensitive skin.
- Packaging could be improved for easier dispensing.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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FEXME Ice Face Mask Cold Face Eye Mask Ice Pack Reduce Face Puff Dark Circles Gel Beads Hot Heat Cold Compress Pack Face SPA for Woman Sleeping Pressure Headaches Skin Care Multi Color
In Stock
|
Rs.299.00 Rs.899.00 COD
|
GO TO STORE GO TO STORE |
FEXME Ice Face Mask Cold Face Eye Mask Ice Pack Reduce Face Puff Dark Circles Gel Beads Hot Heat Cold Compress Pack Face SPA for Woman Sleeping Pressure Headaches Skin Care Multi Color
In Stock
COD
|