FEXME Ice Face Mask - Puffiness Reducer

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Reduce puffiness, dark circles, and headaches with the FEXME Ice Face Mask
  • Versatile for hot or cold therapy to suit various skin care needs
  • Ideal for women seeking a spa-like experience at home
  • Easy to use and clean, offering effective skin care and relaxation

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively positioned gel bead eye mask with strong feature fit.
Rs.299.00 Rs.899.00
Best price from Amazon.in Amazon.in
Details
The FEXME Ice Face Mask is a versatile and convenient tool for reducing puffiness and dark circles on the face. It can be used both cold and hot, making it suitable for a variety of skin concerns and needs.

Key Features:
- Gel beads that can be cooled in the freezer or heated in the microwave
- Can be used for reducing face puffiness, dark circles, headaches, and overall skin care
- Multi-color options for added personalization

For whom:
This face mask is ideal for women looking to pamper themselves with a relaxing spa experience at home. It is also suitable for those who suffer from headaches, pressure, and skin care concerns.

Pros:
- Versatile for both hot and cold therapy
- Helps reduce puffiness and dark circles effectively
- Easy to use and clean

Cons:
- May not retain temperature for an extended period
- Gel beads may lose effectiveness over time

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers versatile hot and cold therapy for various skin concerns. Gartner
Brand Strength 20 10 Established brand presence in the beauty segment. Euromonitor
Category Momentum 20 15 Growing demand for skincare products in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Forbes
Competition 10 6 Facing moderate competition from similar gel bead eye masks. Nielsen
Use-case Advantage 5 5 Addresses common skin issues like puffiness and dark circles effectively. Statista
Final Market Score 100 66/100 (3.30/5) Competitively positioned gel bead eye mask with strong feature fit.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers versatile hot and cold therapy for various skin concerns.
    Sources: Gartner
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand presence in the beauty segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for skincare products in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Forbes
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from similar gel bead eye masks.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common skin issues like puffiness and dark circles effectively.
    Sources: Statista
Summary
Competitively positioned gel bead eye mask with strong feature fit.

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FEXME Ice Face Mask - Puffiness Reducer
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Where to Buy

Amazon India
₹499.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹549.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹599.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹499.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
499.00 2-3 days 4.2/5 Buy Now
Flipkart
549.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
599.00 N/A 4.3/5 -
Lifestyle
499.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.299.00 Rs.899.00

GO TO STORE GO TO STORE

FEXME Ice Face Mask Cold Face Eye Mask Ice Pack Reduce Face Puff Dark Circles Gel Beads Hot Heat Cold Compress Pack Face SPA for Woman Sleeping Pressure Headaches Skin Care Multi Color

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Best price
Rs.299.00 Rs.899.00