Ithyes Body Brush - Exfoliate & Massage

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long handle for easy reach, making exfoliation effortless
  • Gentle bristles effectively exfoliate, promoting smooth skin
  • Improves blood circulation and lymphatic drainage for skin health
  • Reduces cellulite and enhances skin texture, suitable for all skin types

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned body brush with competitive pricing in the growing Indian wellness market.
Rs.199.00 Rs.499.00
Best price from Amazon.in Amazon.in
Details

The Ithyes Body Brush is a versatile tool designed for dry brushing, showering, and bath scrubbing. It features a long handle that allows for easy reach, making it ideal for exfoliating and massaging hard-to-reach areas such as the back.
Key features of the Ithyes Body Brush include gentle bristles that effectively exfoliate the skin, improve blood circulation, and promote lymphatic drainage. It can also help with reducing the appearance of cellulite and improving the overall texture and tone of the skin.
This body brush is suitable for individuals looking to improve the health and appearance of their skin through dry brushing or shower exfoliation. It is gentle enough for all skin types and can be used daily as part of a skincare routine.
Pros: - Long handle for easy reach - Gentle bristles for effective exfoliation - Improves blood circulation and lymphatic drainage - Helps reduce cellulite and improve skin texture Cons: - Some users may find the bristles too soft for their liking - Long handle may be awkward to use in smaller shower spaces

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a variety of features suitable for Indian consumers. Livemint, India Today
Brand Strength 20 10 Established brand with positive consumer reviews. The Hindu, Economic Times
Category Momentum 20 15 Growing demand for wellness products in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products in the market. Business Insider, CNBC
Competition 10 6 Facing moderate competition from similar products but stands out with unique features. Financial Express, Bloomberg
Use-case Advantage 5 5 Addresses a specific need for skin exfoliation and blood circulation improvement. Forbes, Times of India
Final Market Score 100 66/100 (3.30/5) Well-positioned body brush with competitive pricing in the growing Indian wellness market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a variety of features suitable for Indian consumers.
    Sources: Livemint, India Today
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with positive consumer reviews.
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for wellness products in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Insider, CNBC
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from similar products but stands out with unique features.
    Sources: Financial Express, Bloomberg
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses a specific need for skin exfoliation and blood circulation improvement.
    Sources: Forbes, Times of India
Summary
Well-positioned body brush with competitive pricing in the growing Indian wellness market.

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Where to Buy

Amazon India
₹999.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹899.00
3-5 days · ⭐ 4.0/5
Buy
Reliance Digital
₹999.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹949.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
999.00 2-3 days 4.2/5 Buy Now
Flipkart
899.00 3-5 days 4.0/5 Buy Now
Reliance Digital
999.00 N/A 4.3/5 -
Lifestyle
949.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.199.00 Rs.499.00

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Ithyes Body Brush Dry Brushing Shower Bath Brush Long Handle Gentle Back Skin Scrubber Exfoliate Massaging Improve Blood Circulation Cellulite Treatment

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Best price
Rs.199.00 Rs.499.00