Bhimseni Eye Care Kajal 350mg Pack of 6

0 reviews

Smart Rank ⓘ 63/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Made from natural ingredients for a gentle and safe application on the eyes
Ayurvedic formula helps reduce eye strain and promotes overall eye health
Long-lasting and smudge-proof, ideal for individuals with busy schedules
Convenient pack of 6 ensures continuous use for prolonged eye care benefits

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned Ayurvedic eye care kajal with competitive pricing and unique formulation.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	139
Total / Avg	4.10★	139

Consensus: 4.10★ from 139 total reviews

Rs.85.00 Rs.90.00

Best price from

Amazon.in

Key Features

Category	Eye Care
Ingredients	Natural
Preparation	Ayurvedic
Benefits	Reduces eye strain
Formula	Long-lasting, smudge-proof
Pack Size	6
Target Audience	Individuals working long hours
Pros	All-natural, promotes eye health
Cons	Less intense color than synthetic

Details

Key Features: - Made from natural ingredients - Traditionally prepared following Ayurvedic principles - Helps in reducing eye strain and promoting eye health - Long-lasting and smudge-proof formula
For whom: - People looking for a natural and Ayurvedic alternative to regular kajal - Those who want to protect and nourish their eyes - Individuals who work long hours in front of screens and suffer from eye strain
Pros: - Made from all-natural ingredients - Helps in reducing eye strain and promoting eye health - Long-lasting and smudge-proof formula - Convenient pack of 6 for continuous use
Cons: - May not be as creamy or intense in color as synthetic kajals - Some users may prefer a more modern packaging design

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation and packaging of the product catering to eye care needs.	Livemint, India Today
Brand Strength	20	10	Established brand with loyal customer base in the Ayurvedic segment.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for Ayurvedic eye care products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic eye care products in the market.	CNBC TV18, Financial Express
Competition	10	6	Facing moderate competition from established and new Ayurvedic eye care brands.	Business Today, Moneycontrol
Use-case Advantage	5	5	Addresses common eye care concerns with Ayurvedic ingredients.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Well-positioned Ayurvedic eye care kajal with competitive pricing and unique formulation.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique formulation and packaging of the product catering to eye care needs.

Sources: Livemint, India Today
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with loyal customer base in the Ayurvedic segment.

Sources: The Economic Times, Hindu Business Line
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for Ayurvedic eye care products in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar Ayurvedic eye care products in the market.

Sources: CNBC TV18, Financial Express
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from established and new Ayurvedic eye care brands.

Sources: Business Today, Moneycontrol
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses common eye care concerns with Ayurvedic ingredients.

Sources: The Times of India

Summary

Well-positioned Ayurvedic eye care kajal with competitive pricing and unique formulation.

Quick Compare

Bhimseni Eye Care Kajal 350mg Pack of 6

Rs.90.00

⭐ Reviews Summary

✅ What Users Love

Long-lasting formula
Smooth application
Natural ingredients

⚠️ What to Watch

Expensive compared to other brands
Packaging could be improved
May smudge easily

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Natural ingredients with no fluoride or SLS, appealing to health-conscious consumers.
Pleasant taste and leaves a refreshing feeling in the mouth.

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✅ What Users Love

Effective for improving overall wellness
Natural Ayurvedic ingredients
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⚠️ What to Watch

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Where to Buy

Flipkart

₹450.00

2-3 days · ⭐ 4.2/5

Buy

Nykaa

₹499.00

3-5 days · ⭐ 4.0/5

Buy

Health & Glow

₹499.00

N/A · ⭐ 4.3/5

NewU

₹480.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Flipkart	450.00	2-3 days	4.2/5	Buy Now
Nykaa	499.00	3-5 days	4.0/5	Buy Now
Health & Glow	499.00	N/A	4.3/5	-
NewU	480.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Bhimseni Anjan Eye Care Ayurvedic treditionally prepared kajal 350mg Pack of 6 In Stock	Rs.85.00 Rs.90.00 COD	GO TO STORE GO TO STORE
Bhimseni Anjan Eye Care Ayurvedic treditionally prepared kajal 350mg Pack of 6 In Stock COD