Happilo Queen Dates 200g - Fresh & Soft 200 g

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Happilo Queen Dates 200g - Fresh & Soft 200 g
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy premium quality Kalmi Dates sourced from Saudi Arabia
  • Indulge in natural sweetness and fresh, soft texture
  • Perfect healthy snack for all ages
  • Convenient pack of 2 for easy enjoyment on-the-go

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in the growing premium dried fruits segment in India

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 1,904
Total / Avg 4.20★ 1,904
Consensus: 4.20★ from 1,904 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Fresh and soft dates
  • Natural sweetness
  • High quality sourced from Saudi Arabia

⚠️ What to Watch

  • Packaging could be improved
  • Some dates were too dry
  • Price is on the higher side
Rs.418.00 Rs.490.00
Best price from Amazon.in Amazon.in
Details
About Product: Happilo Premium International Queen Kalmi Dates are sourced from Saudi Arabia and are 100% naturally dried without any preservatives.

Key Features: These dates are known for their natural sweetness, fresh and soft texture, and premium quality. Each pack contains 200g of dates and comes in a pack of 2.

For whom: These dates are perfect for health-conscious individuals looking for a natural and healthy sweet snack option. They can be enjoyed by people of all ages.

Pros: - High-quality dates sourced from Saudi Arabia - Naturally dried without any preservatives - Fresh and soft texture with natural sweetness - Convenient packaging in a pack of 2

Cons: - May be slightly more expensive compared to regular dates - Some customers may prefer a firmer texture in their dates

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Sourced from Saudi Arabia, natural sweetness, and preservative-free align with current consumer preferences Nielsen
Brand Strength 20 18 Happilo is a well-known brand for quality dried fruits in India Euromonitor
Category Momentum 20 15 Growing demand for premium dried fruits in Indian market Mintel
Price Positioning 20 10 Competitively priced for a premium imported dried fruit product in India GfK
Competition 10 8 Facing competition from other premium imported dried fruit brands in India IRI
Use-case Advantage 5 5 Versatile snack option suitable for various occasions and dietary needs Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in the growing premium dried fruits segment in India
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Sourced from Saudi Arabia, natural sweetness, and preservative-free align with current consumer preferences
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Happilo is a well-known brand for quality dried fruits in India
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium dried fruits in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a premium imported dried fruit product in India
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other premium imported dried fruit brands in India
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile snack option suitable for various occasions and dietary needs
    Sources: Kantar
Summary
Strong brand and product fit in the growing premium dried fruits segment in India

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.418.00 Rs.490.00

 GO TO STORE GO TO STORE

Happilo Premium International Queen Kalmi Dates 200 g (Pack of 2) | Fresh & Soft Khajur Dry Fruit with Natural Sweetness | Sourced from Saudi Arabia | 100% Naturally Dried & free from any Preservative

Estimated Delivery: 2-3 days
In Stock COD

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Rs.418.00 Rs.490.00