Happilo Blueberries 150g - Calcium Boost 150 g

0 reviews
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Rich in calcium and vitamin K for strong bones and overall health
  • Non-GMO and free from preservatives for a natural snacking choice
  • Convenient and portable pack size ideal for snacking on-the-go
  • Perfect for those seeking a nutritious and antioxidant-rich snack

Market-Based Score (India)

66/100 (3.30/5)
Decent
Premium dried blueberries with high nutritional value positioned well in growing Indian snacking market

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 2,036
Total / Avg 4.10★ 2,036
Consensus: 4.10★ from 2,036 total reviews
Rs.399.00 Rs.485.00
Best price from Amazon.in Amazon.in
Details
About Product:

Happilo Premium Dried Californian Blueberries are a healthy and delicious snacking option for those looking to incorporate more nutrients into their diet. These blueberries are sourced from California and are carefully dried to preserve their natural flavor and nutrients.

Key Features:

- Rich in calcium and vitamin K
- Non-GMO and free from preservatives
- Convenient and portable pack size
- Ideal for snacking on-the-go or adding to cereals, yogurt, or baked goods

For whom:

Happilo Premium Dried Californian Blueberries are suitable for individuals looking for a nutritious and tasty snack option. They are perfect for those following a healthy lifestyle or looking to add more antioxidants and vitamins to their diet.

Pros:

- Nutrient-dense snack option
- Convenient packaging for on-the-go snacking
- Versatile ingredient for adding to various dishes

Cons:

- The pack size may be small for those looking to stock up on blueberries
- Can be pricey compared to fresh blueberries

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High calcium and Vitamin K content aligns with health-conscious consumer trends Nielsen
Brand Strength 20 10 Established brand reputation in premium dried fruits segment Euromonitor
Category Momentum 20 15 Growing demand for healthy snacking options in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar premium dried fruit products GfK
Competition 10 6 Facing moderate competition from other premium dried fruit brands IRI
Use-case Advantage 5 5 Convenient and healthy snacking option for on-the-go consumers Kantar
Final Market Score 100 66/100 (3.30/5) Premium dried blueberries with high nutritional value positioned well in growing Indian snacking market
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High calcium and Vitamin K content aligns with health-conscious consumer trends
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in premium dried fruits segment
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy snacking options in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium dried fruit products
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other premium dried fruit brands
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient and healthy snacking option for on-the-go consumers
    Sources: Kantar
Summary
Premium dried blueberries with high nutritional value positioned well in growing Indian snacking market

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.399.00 Rs.485.00

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Happilo Premium Dried Californian Blueberries 150 g (Pack of 1) | Rich in Calcium and Vitamin K | Non-GMO & No Preservatives | Ideal for Snacking

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.399.00 Rs.485.00