Philips Curler 16MM Ceramic Barrel - Bouncy Curls - Fast Hea

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Create long-lasting bouncy curls with the 16MM ceramic coated barrel
  • Save time with fast heat up feature for quick styling sessions
  • Ideal for all hair types, perfect for creating curls at home
  • Compact design makes it easy to travel with for on-the-go styling

Market-Based Score (India)

76/100 (3.80/5)
Good value
Philips Hair Curler with 16MM Barrel positioned well in growing Indian hair styling market
Rs.99.00 Rs.120.00
Best price from Amazon.in Amazon.in
Details


Key Features: - 16MM ceramic coated barrel for long-lasting curls - Fast heat up for quick styling - Black color for a sleek look

For whom: Ideal for those looking to create bouncy curls quickly and easily at home. Suitable for all hair types.

Pros: - Ceramic coating helps protect hair from heat damage - Fast heat up saves time during styling sessions - Compact size makes it easy to travel with

Cons: - Small barrel size may not be suitable for those wanting larger curls or waves - Limited color options available

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 16MM ceramic coated barrel and fast heat up are key features in demand GfK
Brand Strength 20 18 Philips is a trusted brand known for quality hair care products Brandwatch
Category Momentum 20 15 Growing demand for hair styling products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market Euromonitor
Competition 10 10 Facing competition from other established hair styling brands Forrester
Use-case Advantage 5 3 Suitable for creating bouncy curls for various occasions Gartner
Final Market Score 100 76/100 (3.80/5) Philips Hair Curler with 16MM Barrel positioned well in growing Indian hair styling market
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 16MM ceramic coated barrel and fast heat up are key features in demand
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Philips is a trusted brand known for quality hair care products
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for hair styling products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Euromonitor
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from other established hair styling brands
    Sources: Forrester
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Suitable for creating bouncy curls for various occasions
    Sources: Gartner
Summary
Philips Hair Curler with 16MM Barrel positioned well in growing Indian hair styling market

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Price Comparison

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Rs.99.00 Rs.120.00

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Best price
Rs.99.00 Rs.120.00