UrbanGabru Hair Serum for Men Women Heat Protectant Pre Styler Instant Shine Smoothness Soft Silky Touch 100 ml

UrbanGabru Hair Serum for Men Women Heat Protectant Pre Styler Instant Shine Smoothness Soft Silky Touch 100 ml

Key Features: - Provides heat protection - Instant shine and smoothness - Soft and silky touch - Suitable for both men and women - Comes in a 100 ml bottle for easy application
For whom: UrbanGabru Hair Serum is perfect for anyone looking to protect their hair from heat damage while adding shine and smoothness. It is suitable for both men and women, making it a versatile product for all hair types.
Pros: - Provides heat protection for styling tools - Instantly adds shine and smoothness to hair - Leaves hair feeling soft and silky to the touch - Suitable for both men and women - Convenient 100 ml bottle for easy application
Cons: - Some users may prefer a different scent - May be too heavy for those with very fine hair - Can leave a slight residue if too much product is used

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The serum offers a versatile solution with heat protection, pre-styling benefits, and instant shine suitable for Indian consumers seeking multi-functional hair products.	Vogue, Elle
Brand Strength	20	15	UrbanGabru is a recognized brand in the Indian market known for quality hair care products.	Brandwatch, Retail360
Category Momentum	20	10	Hair serums are popular in the Indian market with increasing demand for gender-neutral products.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the features and benefits it offers, making it accessible to a wide range of consumers in the Indian market.	BusinessToday, MoneyControl
Competition	10	6	Faces moderate competition from established and emerging brands in the hair serum segment in India, requiring strategic marketing and differentiation.	IndiaRetailing, BeautyLaunchpad
Use-case Advantage	5	5	Addresses the need for both men and women in India looking for a hair serum that provides smoothness, softness, and a silky touch in a single product.	GQ, Femina
Final Market Score	100	66/100 (3.30/5)	UrbanGabru Hair Serum offers a well-rounded solution with competitive pricing and versatile features, positioned to capitalize on the growing demand for gender-neutral hair care products in India.

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