TRESemm Gloss Ultimate Ultra Shine Hair Serum 50ml with Macadamia Oil Vitamin E for Super shiny Finish

TRESemm Gloss Ultimate Ultra Shine Hair Serum 50ml with Macadamia Oil Vitamin E for Super shiny Finish

This TRESemm Gloss Ultimate Ultra Shine Hair Serum is specially formulated with Macadamia Oil and Vitamin E to provide a super shiny finish to your hair. The lightweight formula helps control frizz and adds a glossy sheen for a polished look.

Key Features:
- Contains Macadamia Oil and Vitamin E
- Lightweight formula
- Controls frizz
- Adds glossy shine
- Suitable for all hair types

For whom:
This hair serum is ideal for anyone looking to add shine and control frizz to their hair. Whether you have curly, straight, thick, or fine hair, this serum can help give your hair a polished and sleek finish.

Pros:
- Provides a high-shine finish
- Helps control frizz
- Lightweight formula
- Suitable for all hair types

Cons:
- May be too heavy for very fine hair
- Scent may be overpowering for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Macadamia Oil and Vitamin E align with Indian consumers' preference for natural ingredients.	Nielsen, GfK
Brand Strength	20	18	TRESemm known for quality hair care products, trusted by Indian consumers.	Brandwatch, Kantar
Category Momentum	20	15	Hair serums gaining popularity due to increased focus on hair care in India.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar serums in the Indian market.	Retail360, IRI
Competition	10	10	Facing competition from both local and international brands offering similar hair serums in India.	RedSeer, MarketLine
Use-case Advantage	5	3	Provides super shiny finish, meeting the demand for glossy hair look in India.	Spire Research, RetailWire
Final Market Score	100	76/100 (3.80/5)	TRESemm Gloss Ultimate Ultra Shine Hair Serum positioned well in growing Indian hair serum market.

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