Streax Professional Argan Secrets Colour Protect Hair Serum for Women Enriched with Argan Oil UV Filter Prevents Frizz Provides Instant Shine Smoothness Enhances Radiance of Hair 100ml

Streax Professional Argan Secrets Colour Protect Hair Serum for Women Enriched with Argan Oil UV Filter Prevents Frizz Provides Instant Shine Smoothness Enhances Radiance of Hair 100ml

Key Features: - Enriched with Argan Oil for nourishment and hydration - Contains UV filter to protect hair from sun damage - Prevents frizz and provides instant shine and smoothness - Enhances the radiance of hair - Comes in a convenient 100ml bottle

For whom: This hair serum is ideal for women looking to protect and enhance the color of their hair. It is suitable for all hair types and textures.

Pros: - Helps to maintain hair color and prevents fading - Adds shine and smoothness to the hair - Provides protection from UV damage - Lightweight formula that doesn't weigh hair down

Cons: - Some users may find the scent too strong - May be slightly on the pricier side compared to other hair serums

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Argan Oil and UV Filter, meets the demand for hair protection and shine	Vogue, Elle
Brand Strength	20	10	Streax Professional is a well-known brand in the Indian market	Retail360, Brand Equity
Category Momentum	20	15	Hair serums gaining popularity due to increased focus on hair care in India	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Today, The Economic Times
Competition	10	6	Facing competition from other established hair serum brands offering similar benefits	Femina, Vogue
Use-case Advantage	5	5	Addresses common hair concerns like frizz and lack of shine	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Streax Professional Argan Secrets Colour Protect Hair Serum is well-positioned in the Indian market for hair serums.

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