Pilgrim Patu 3 MelanoGray ANTI GREY HAIR SERUM for Men Women Natural hair serum to reduce grey hair 90ml

Pilgrim Patu 3 MelanoGray ANTI GREY HAIR SERUM for Men Women Natural hair serum to reduce grey hair 90ml

Pilgrim Patu 3 MelanoGray ANTI GREY HAIR SERUM is a natural hair serum designed to reduce grey hair and promote healthy hair growth. This serum contains natural ingredients that nourish the scalp and hair follicles, helping to prevent premature greying and improve overall hair health.
Key Features: - Contains MelanoGray technology to target grey hair at its root - Enriched with natural ingredients like ginseng and ginger to nourish the scalp - Lightweight formula that is suitable for both men and women - Helps to promote healthy hair growth and reduce hair fall
For whom: This serum is suitable for anyone looking to combat grey hair and improve the health of their hair. It is safe for all hair types and can be used by both men and women.
Pros: - Natural ingredients - Helps to reduce grey hair - Promotes healthy hair growth - Suitable for both men and women
Cons: - Results may vary for each individual - Regular use may be required for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains natural ingredients known to reduce grey hair effectively.	CosmeticsDesign, BeautyPackaging
Brand Strength	20	18	Established brand with positive reputation in hair care sector.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for anti-grey hair products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI, Nielsen
Competition	10	10	Facing moderate competition from established and new entrants.	RetailWire, BeautyIndependent
Use-case Advantage	5	3	Offers benefits for both men and women, widening target audience.	GfK, Statista
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Pilgrim Patu 3 MelanoGray ANTI GREY HAIR SERUM well in the growing Indian anti-grey hair market.

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