Moxie Beauty Ditch The Frizz Trio Gentle Cleansing Shampoo 200ml Ultra Hydrating Conditioner 175ml Frizz Fighting Hair Serum 50ml

Moxie Beauty Ditch The Frizz Trio Gentle Cleansing Shampoo 200ml Ultra Hydrating Conditioner 175ml Frizz Fighting Hair Serum 50ml

About Product: Moxie Beauty Ditch The Frizz Trio is a set of three hair care products designed to combat frizz and leave hair feeling smooth and hydrated. The trio includes a Gentle Cleansing Shampoo, Ultra Hydrating Conditioner, and Frizz Fighting Hair Serum. Key Features: The Gentle Cleansing Shampoo cleanses the hair without stripping it of its natural oils, while the Ultra Hydrating Conditioner provides intense moisture and hydration. The Frizz Fighting Hair Serum helps to tame frizz and flyaways, leaving hair looking sleek and shiny. For whom: This trio is ideal for anyone with frizzy or unruly hair looking for a solution to tame their mane. It is suitable for all hair types and can be used on a daily basis. Pros: - Effectively combats frizz and leaves hair looking smooth and shiny - Gentle formula that is suitable for all hair types - Comes in convenient sizes for travel or on-the-go use Cons: - Some users may find the product to be on the pricier side - Results may vary depending on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The trio set with cleansing shampoo, hydrating conditioner, and frizz-fighting serum offers a comprehensive solution.	RetailToday
Brand Strength	20	10	Moxie Beauty is a relatively new brand in the market.	Brandwatch
Category Momentum	20	15	Hair serums are a fast-growing category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceTrack
Competition	10	6	Facing moderate competition from established hair serum brands in India.	BeautyMarketWatch
Use-case Advantage	5	5	Addresses common hair frizz issues faced by Indian consumers.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Moxie Beauty Ditch The Frizz Trio is well-positioned in the Indian hair serum market with a competitive offering.

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