Livon Serum 100ml Pack of 2

Livon Serum 100ml Pack of 2

Livon Serum is a hair care product designed to provide shine, smoothness, and manageability to hair. Its lightweight formula helps in nourishing and protecting the hair from damage caused by heat styling, pollution, and environmental factors.

Key Features: - Enriched with vitamin E for added nourishment - Non-greasy formula that does not weigh down hair - Instantly detangles hair and reduces frizz - Provides a glossy finish to the hair

For whom: Livon Serum is suitable for all hair types, including dry, damaged, frizzy, and dull hair. It is ideal for individuals looking to add shine, smoothness, and manageability to their hair.

Pros: - Lightweight formula that does not leave a greasy residue - Helps in detangling and reducing frizz - Provides a glossy finish to the hair - Affordable option for hair care

Cons: - Some users may find the scent of the serum too strong - May not provide long-lasting effects for extremely dry or damaged hair

Overall, Livon Serum is a versatile hair care product that can benefit individuals looking to improve the overall health and appearance of their hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 100ml pack of 2 offers good value for money and convenience for regular users.	India Today, The Economic Times
Brand Strength	20	10	Livon is a well-established brand with a loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Hair serums are in high demand in the Indian market due to increasing focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to other similar hair serums in the market.	Hindu Business Line, Livemint
Competition	10	6	Facing competition from other popular hair serum brands like L'Oreal and Dove.	India Retailing, Business Today
Use-case Advantage	5	5	The serum provides smooth and shiny hair, addressing common hair concerns in India.	Vogue, Femina
Final Market Score	100	66/100 (3.30/5)	Livon Serum 100ml Pack of 2 holds a strong position in the competitive Indian hair serums market.

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