L Or al Paris Extraordinary Oil Hair Serum 100ml

L Or al Paris Extraordinary Oil Hair Serum 100ml

This L'Oréal Paris Extraordinary Oil Hair Serum is a lightweight and non-greasy serum that helps to nourish and protect your hair. It is infused with a blend of 6 precious flower oils to leave your hair feeling soft, smooth, and shiny.

Key Features: - Lightweight and non-greasy formula - Infused with 6 precious flower oils - Nourishes and protects hair - Leaves hair feeling soft, smooth, and shiny

For whom: This hair serum is suitable for all hair types, including dry, damaged, and color-treated hair. It is perfect for those looking to add extra nourishment and shine to their hair.

Pros: - Lightweight formula that doesn't weigh down hair - Leaves hair feeling soft and smooth - Adds shine and reduces frizz - Can be used on wet or dry hair

Cons: - Some may find the scent to be too strong - Price may be higher compared to other hair serums on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The features of the Extraordinary Oil Hair Serum align well with the needs of Indian consumers seeking nourishment for their hair.	Vogue India, Elle India
Brand Strength	20	18	L'Oréal Paris is a well-established and trusted brand in the Indian market for hair care products.	Brand Equity, Forbes India
Category Momentum	20	15	Hair serums are in high demand in the Indian market due to increasing focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market, making it accessible to a wide range of consumers.	Business Standard, The Economic Times
Competition	10	8	Facing strong competition from both international and local brands offering similar hair serums in India.	India Retailing, Business Today
Use-case Advantage	5	5	The versatile use of the hair serum for various hair types and concerns gives it an edge over specialized serums in the market.	Femina, Cosmopolitan India
Final Market Score	100	76/100 (3.80/5)	L'Oréal Paris Extraordinary Oil Hair Serum 100ml is a top contender in the Indian hair serum market, offering a balanced mix of brand strength, features, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—