Ktein 100 Plant Based Treated Hair Maintenance Serum

Ktein 100 Plant Based Treated Hair Maintenance Serum

Ktein 100 Plant Based Treated Hair Maintenance Serum is a natural hair treatment serum that is specially formulated for treated hair. Made with plant-based ingredients, this serum helps to nourish and protect the hair, leaving it healthy and shiny.

Key Features: - Plant-based formula - Nourishes and protects treated hair - Adds shine and promotes hair health - Easy to use serum format

For whom: This hair serum is perfect for those who have treated hair and are looking for a natural and effective way to maintain its health and shine. Whether you have colored, permed, or chemically treated hair, this serum can help keep your locks looking their best.

Pros: - Natural ingredients - Helps maintain treated hair - Adds shine and nourishment - Easy to use

Cons: - May not be suitable for those with sensitive skin or allergies to specific plant-based ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of plant-based ingredients suitable for Indian hair types.	IndiaToday
Brand Strength	20	10	Established brand reputation in the hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for plant-based hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar plant-based serums in the market.	BusinessToday
Competition	10	6	Facing moderate competition from established and emerging plant-based hair serums.	ETRetail
Use-case Advantage	5	5	Addresses common hair maintenance issues faced by Indian consumers.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned plant-based hair serum with strong market fit in India.

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