Keywest Professional Shine Gloss Hair Serum for Women Men Dry Frizzy Hair 200ml 2in1 Formula Shine Repair Enriched with Argan Oil Walnut Oil Vitamin E

Keywest Professional Shine Gloss Hair Serum for Women Men Dry Frizzy Hair 200ml 2in1 Formula Shine Repair Enriched with Argan Oil Walnut Oil Vitamin E

Key Features: - 2in1 Formula for shine and repair - Enriched with Argan Oil, Walnut Oil, and Vitamin E - Suitable for both men and women - Helps to tame dry and frizzy hair - Comes in a convenient 200ml size

For whom: This hair serum is ideal for those looking to add shine and repair their dry, frizzy hair. It is suitable for both men and women and can be used on various hair types.

Pros: - Leaves hair looking shiny and healthy - Helps to tame frizz and flyaways - Enriched with nourishing oils and vitamins - Convenient size for easy application

Cons: - Some may find the scent to be too strong - May be a bit heavy for those with very fine hair - Can feel slightly greasy if too much product is used

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich formula with popular ingredients for dry, frizzy hair.	Vogue India, Femina
Brand Strength	20	10	Established brand with good reputation in hair care.	Brand Equity, India Retailing
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar serums in the market.	Business Standard, The Economic Times
Competition	10	6	Facing strong competition from established and new brands.	Hindustan Times, Business Today
Use-case Advantage	5	5	Addresses common hair issues for both women and men.	Elle India
Final Market Score	100	66/100 (3.30/5)	Keywest Professional Shine Gloss Hair Serum offers a competitive solution for dry, frizzy hair in the Indian market.

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