Keya Seth Aromatherapy Spa Hair Conditioning Serum with Keratin Care I SPF 20 42ml Pack Of 2

Keya Seth Aromatherapy Spa Hair Conditioning Serum with Keratin Care I SPF 20 42ml Pack Of 2

About Product: The Keya Seth Aromatherapy Spa Hair Conditioning Serum is formulated with keratin care and provides SPF 20 protection for your hair. It helps in nourishing and strengthening the hair while also protecting it from harmful UV rays.

Key Features: - Contains keratin for strengthening hair - Provides SPF 20 protection - Nourishes and conditions the hair - Helps in repairing damaged hair

For whom: This hair conditioning serum is suitable for all hair types and is particularly beneficial for those with damaged or dry hair. It can be used by both men and women.

Pros: - Formulated with keratin for hair strengthening - SPF 20 protection against UV rays - Conditions and nourishes the hair - Helps in repairing damaged hair

Cons: - May be a bit expensive compared to other hair serums - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin care and SPF 20 align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Keya Seth is a trusted brand in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from established and new brands.	ET BrandEquity
Use-case Advantage	5	5	Offers multi-functional benefits for hair care needs.	Vogue
Final Market Score	100	76/100 (3.80/5)	Keya Seth Aromatherapy Hair Serum offers a competitive package in the Indian hair care market.

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