KERATINE PROFESSIONAL Shine Smooth Hair Serum Anti Frizz Hair Serum for Frizzy and Damaged Hair Infused with Keratin Protein Strengthens Protects All Hair Types Smooth Silky feel Gold

KERATINE PROFESSIONAL Shine Smooth Hair Serum Anti Frizz Hair Serum for Frizzy and Damaged Hair Infused with Keratin Protein Strengthens Protects All Hair Types Smooth Silky feel Gold

This KERATINE PROFESSIONAL Shine Smooth Hair Serum is specially formulated to combat frizz and damage in all hair types. Infused with keratin protein, this serum strengthens and protects the hair, leaving it with a smooth and silky feel.

Key Features: - Infused with keratin protein for added strength - Helps combat frizz and damage - Suitable for all hair types - Leaves hair feeling smooth and silky - Adds a healthy shine to the hair

For whom: This hair serum is perfect for individuals with frizzy and damaged hair looking to add shine and smoothness to their locks. It is suitable for all hair types and can be used regularly to maintain healthy looking hair.

Pros: - Strengthens and protects the hair - Leaves hair feeling smooth and silky - Helps combat frizz and damage - Adds a healthy shine to the hair

Cons: - May not be suitable for individuals with specific allergies to certain ingredients - Some may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Keratin for anti-frizz and strengthening	Product Label
Brand Strength	20	10	Well-known brand with loyal customer base	Brand Equity
Category Momentum	20	15	Hair serums growing 20% YoY in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar serums	Retail Survey
Competition	10	6	Facing strong competition from established brands	MarketWatch
Use-case Advantage	5	5	Addresses common frizz and damage issues in Indian hair	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Competitively priced serum with Keratin for frizz control

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