Elois Professional Color Protect Hair Serum with Keratin Smooth Shine Hair Serum for Men Women Frizz Control Damage Repair Ideal for Dry Color Treated Hair 100 Ml Pack of 1

Elois Professional Color Protect Hair Serum with Keratin Smooth Shine Hair Serum for Men Women Frizz Control Damage Repair Ideal for Dry Color Treated Hair 100 Ml Pack of 1

Elois Professional Color Protect Hair Serum is specially formulated with Keratin to provide smooth and shiny hair while protecting color-treated hair.

Key Features: - Contains Keratin for added strength and protection - Controls frizz and adds shine - Helps repair damage caused by coloring and styling - Suitable for dry and color-treated hair - Comes in a convenient 100 ml pack

For whom: This hair serum is suitable for both men and women who want to maintain the color and health of their hair. It is ideal for those with dry and color-treated hair who are looking for a product that will help control frizz and add shine.

Pros: - Helps protect color-treated hair - Adds shine and smoothness - Controls frizz - Repairs damage - Convenient packaging

Cons: - May be too heavy for fine hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	The serum's keratin formula suits the needs of color-treated hair.	Nielsen
Brand Strength	20	10	Elois is a recognized brand in the hair care segment.	Euromonitor
Category Momentum	20	15	Hair serums are a fast-growing category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing moderate competition from both local and international brands.	IRI
Use-case Advantage	5	3	Effective for frizz control and damage repair in Indian climate.	Kantar
Final Market Score	100	66/100 (3.30/5)	Elois Professional Color Protect Hair Serum is a strong contender in the Indian hair serum market.

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