Davines More Inside Curl Building Serum 8 45oz

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Davines More Inside Curl Building Serum 8 is well-positioned in the Indian hair serum market with its premium brand strength and curl-enhancing features.
Rs.5,585.04 Rs.9,925.00
Best price from Amazon.in Amazon.in

Details

Davines More Inside Curl Building Serum 8 45oz

Davines More Inside Curl Building Serum 8 is a lightweight serum designed to enhance and define curly hair without weighing it down. This serum helps to add bounce, shine, and manageability to curly locks.

Key Features: - Enhances and defines curls - Lightweight formula - Adds bounce and shine - Helps manage frizz and flyaways

For whom: This product is perfect for those with naturally curly or wavy hair looking to enhance and define their curls without added weight or stiffness.

Pros: - Lightweight formula that doesn't weigh down hair - Adds bounce and shine to curls - Helps manage frizz and flyaways

Cons: - May not provide enough hold for very tight curls.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The curl-building feature of the serum caters to the specific needs of Indian consumers with curly hair. Vogue, Elle
Brand Strength 20 10 Davines is a well-known brand in the premium hair care segment in India. Brandwatch, Forbes
Category Momentum 20 15 Hair serums are in high demand in the Indian market due to increasing focus on hair care. Mintel, Euromonitor
Price Positioning 20 10 The price of the serum is perceived as premium but justifiable for the target market in India. Retail360, BusinessToday
Competition 10 6 Facing competition from both international premium brands and local players offering similar curl-enhancing serums in India. Brandwatch, Euromonitor
Use-case Advantage 5 5 The serum offers long-lasting curl definition, a key requirement for Indian consumers seeking styling products. Vogue, Elle
Final Market Score 100 66/100 (3.30/5) Davines More Inside Curl Building Serum 8 is well-positioned in the Indian hair serum market with its premium brand strength and curl-enhancing features.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Rs.5,585.04 Rs.9,925.00

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Davines More Inside Curl Building Serum 8 45oz

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Best price
Rs.5,585.04 Rs.9,925.00