Sunny Herbals Black Hair Color With Henna Amla Shikakai Bhringraj Long Lasting Color Deep Root to Tip Coverage Ammonia Free Silicone Free Unisex Natural Healthy Shine Pack of 4

Sunny Herbals Black Hair Color With Henna Amla Shikakai Bhringraj Long Lasting Color Deep Root to Tip Coverage Ammonia Free Silicone Free Unisex Natural Healthy Shine Pack of 4

About Product: Sunny Herbals Black Hair Color is a natural and chemical-free hair color that contains henna, amla, shikakai, and bhringraj. It provides long-lasting color with deep root to tip coverage, while also nourishing and strengthening your hair.

Key Features: - Contains henna, amla, shikakai, and bhringraj - Long-lasting color - Deep root to tip coverage - Ammonia-free - Silicone-free

For whom: This hair color is suitable for both men and women who are looking for a natural and healthy way to color their hair. It is especially beneficial for those with sensitive scalp or hair that needs extra nourishment and care.

Pros: - Natural ingredients - Long-lasting color - Deep root to tip coverage - Ammonia-free and silicone-free - Adds a healthy shine to the hair

Cons: - May take longer to apply compared to chemical-based hair colors - Color may not be as vibrant as chemical-based hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of henna, amla, shikakai, and bhringraj for effective hair coloring and nourishment.	Vogue India, Femina
Brand Strength	20	18	Established brand with positive reputation for herbal hair care products.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel, Euromonitor
Price Positioning	20	14	Competitively priced compared to similar herbal hair color products in the market.	Retail Today, Indian Retailer
Competition	10	6	Facing competition from other established herbal hair color brands in the Indian market.	Cosmopolitan India, Beauty Launchpad
Use-case Advantage	5	3	Versatile unisex product suitable for all hair types, offering long-lasting color and deep coverage.	Elle India
Final Market Score	100	76/100 (3.80/5)	Sunny Herbals Black Hair Color stands out in the Indian Hennas market segment with its strong brand, competitive pricing, and rich herbal formulation.

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