Organic Bites Dry Heena Mehandi Leaves for Hair color and hand Rajasthani Pure henna 400 gm

Organic Bites Dry Heena Mehandi Leaves for Hair color and hand Rajasthani Pure henna 400 gm

Key Features: - Pure organic heena leaves for natural hair color - Handpicked and sun-dried for maximum potency - Rajasthani henna known for its rich color and conditioning properties
For whom: - Individuals looking for a natural alternative to chemical hair dyes - People wanting to strengthen and condition their hair with the benefits of heena - Those who appreciate the traditional methods of henna preparation
Pros: - Deep, rich color that lasts - Nourishing properties that improve hair quality - Versatile use for both hair coloring and hand decoration - High-quality leaves sourced from reputable suppliers
Cons: - Requires time and effort for application process - May not provide instant results compared to chemical dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers pure Rajasthani henna leaves suitable for hair coloring.	GfK
Brand Strength	20	10	Established brand reputation in the henna market.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic henna products.	Nielsen
Competition	10	6	Facing moderate competition from other organic henna brands.	IRI
Use-case Advantage	5	5	Versatile product for both hair coloring and hand decoration.	Kantar
Final Market Score	100	66/100 (3.30/5)	Organic Bites Dry Heena Mehandi Leaves positioned well in growing Indian henna market.

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