Khadi Omorose Indigo Leaf Powder for Black hair 200 Grams Natural hair color Chemical free Resealable Zipper Stand Pouch

Khadi Omorose Indigo Leaf Powder for Black hair 200 Grams Natural hair color Chemical free Resealable Zipper Stand Pouch

Key Features: - 100% natural indigo leaf powder - Chemical-free and safe for hair - Comes in a resealable zipper stand pouch for easy storage - Can be used to achieve black hair color or as a natural hair treatment
For whom: - People looking for a natural and chemical-free hair color option - Those with sensitive scalps or allergies to traditional hair dyes - Individuals who want to achieve black hair color in a safe and gentle way
Pros: - Natural alternative to chemical hair dyes - Easy to use and store with the resealable pouch - Can also be used as a hair treatment for added shine and strength
Cons: - May require multiple applications for desired color intensity - Results may vary based on individual hair type and color - Not recommended for use on light blonde or grey hair as it may result in a greenish tint

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Indigo leaf powder for black hair aligns with the target customer needs.	Euromonitor
Brand Strength	20	10	Khadi's established reputation for natural and chemical-free products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair color products.	Retail Gazette
Competition	10	6	Facing moderate competition from other established henna brands in the market.	Business Standard
Use-case Advantage	5	5	Convenient resealable zipper stand pouch for easy storage and use.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Khadi Omorose Indigo Leaf Powder offers a competitive natural hair color option in the growing Indian market.

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