EKANGA Varna Natural Hair Color 20gm

EKANGA Varna Natural Hair Color 20gm

EKANGA Varna Natural Hair Color is a herbal hair color that is made from natural ingredients such as henna, indigo, amla, and shikakai. It is free from harmful chemicals, such as ammonia and PPD, making it safe for use on all hair types.

Key Features: - Made from 100% natural ingredients - Provides long-lasting color - Nourishes and conditions hair - Covers gray hair effectively

For whom: EKANGA Varna Natural Hair Color is suitable for individuals looking for a natural and safe alternative to chemical hair dyes. It is also ideal for those with sensitive scalps or allergies to synthetic hair colorants.

Pros: - Gentle on the hair and scalp - Adds shine and luster to the hair - Covers gray hair effectively - Environmentally friendly packaging

Cons: - May take longer to process compared to chemical hair dyes - Color may vary depending on the initial hair color and type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian hair types.	Nielsen
Brand Strength	20	10	Established brand reputation in the herbal hair care market.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal hair dyes.	Kantar
Competition	10	6	Facing competition from both local and international henna brands.	IRI
Use-case Advantage	5	5	Easy application process for DIY home hair coloring.	GfK
Final Market Score	100	66/100 (3.30/5)	EKANGA Varna Natural Hair Color offers a competitive herbal hair dye option in the growing Indian market.

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