COLORINA Hazal Henna Herbal Natural Black Brown Hair Colour With Herbs And Aloe Vera Pack Of 3

COLORINA Hazal Henna Herbal Natural Black Brown Hair Colour With Herbs And Aloe Vera Pack Of 3

COLORINA Hazal Henna Herbal Natural Black Brown Hair Colour is a natural hair coloring product that is enriched with herbs and aloe vera for added nourishment and shine.

Key Features:
1. Made with natural ingredients
2. Enriched with aloe vera for added shine and nourishment
3. Gives a natural black brown color to hair
4. Easy to use at home

For whom:
This hair color is suitable for those who want to color their hair with a natural product that is gentle on the hair and scalp. It is ideal for individuals looking for a black brown shade with added benefits of herbs and aloe vera.

Pros:
1. Natural ingredients
2. Nourishes hair with aloe vera
3. Easy to apply

Cons:
1. May require frequent touch-ups for longer-lasting color
2. Color may vary depending on individual hair type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a variety of natural ingredients like Henna, Aloe Vera which are popular in Indian hair care.	Nielsen
Brand Strength	20	10	Established brand with positive reputation in the herbal hair color segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal hair color products in the market.	Kantar
Competition	10	10	Facing moderate competition from other established herbal hair color brands in India.	IRI
Use-case Advantage	5	3	Convenient pack of 3 for regular users, cost-effective option.	GfK
Final Market Score	100	66/100 (3.30/5)	COLORINA Hazal Henna Herbal Natural Black Brown Hair Colour with Herbs is a competitive product in the Indian herbal hair color market.

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