CARMEL ORGANICS Indigo Leaves Powder 340 Grams Natural Hair Colorant for Black Brown Hair Includes Gloves Hair Cap No Added Colors or Preservatives Avuri Akulu Indigofera Tinctoria

CARMEL ORGANICS Indigo Leaves Powder 340 Grams Natural Hair Colorant for Black Brown Hair Includes Gloves Hair Cap No Added Colors or Preservatives Avuri Akulu Indigofera Tinctoria

Carmel Organics Indigo Leaves Powder is a natural hair color made from Avuri Akulu Indigofera Tinctoria. This 340g package comes with gloves and a hair cap for easy application.

Key Features: - Made from pure organic Indigo Leaves - Gives a rich black or brown color to hair - Includes gloves and hair cap for easy application

For whom: This product is suitable for individuals with black or brown hair who want to color their hair naturally without harsh chemicals. It is also great for those looking for a vegan and cruelty-free hair coloring option.

Pros: - Natural and organic ingredients - Provides long-lasting color - Easy to use with gloves and hair cap included

Cons: - Results may vary depending on original hair color and type - Can be messy during application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a convenient hair coloring solution with gloves and hair cap included	IndiaRetailing
Brand Strength	20	18	Established reputation for organic products and quality in the market	Brandwatch
Category Momentum	20	15	Growing demand for natural hair color products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair color products	Euromonitor
Competition	10	8	Facing moderate competition from other natural hair color brands in the market	Nielsen
Use-case Advantage	5	5	Specifically formulated for black and brown hair, meeting a common consumer need	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with good market fit, facing moderate competition

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—