BSY Organic Indigo Powder for Hair Colour 227g Natural Avuri Leaf Powder Hair colour Powder

BSY Organic Indigo Powder for Hair Colour 227g Natural Avuri Leaf Powder Hair colour Powder

Key Features: - 100% organic indigo powder made from natural avuri leaf powder - Chemical-free hair coloring option - Provides natural, long-lasting color - Can be used for both hair coloring and hair conditioning

For whom: - People looking for a natural hair coloring option - Individuals with sensitive scalp or allergies to chemical hair dyes

Pros: - Natural and organic ingredients - Long-lasting color - Safe for sensitive scalp - Can also be used for hair conditioning

Cons: - Requires more time and effort compared to chemical hair dyes - Color may not be as vibrant as chemical hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of indigo and avuri leaf powder for effective hair coloring.	IndiaRetailing
Brand Strength	20	10	Established brand with a reputation for organic and pure products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color products.	Euromonitor
Competition	10	6	Facing competition from other established organic hair color brands in the market.	BusinessInsider
Use-case Advantage	5	5	Provides long-lasting color and nourishment for hair.	RetailToday
Final Market Score	100	66/100 (3.30/5)	Organic hair color with unique natural ingredients positioned well in growing Indian market.

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