Banjara s Natural Black Henna Herbal Creme Hair Color 20 g 20 ml Pack of 6

Banjara s Natural Black Henna Herbal Creme Hair Color 20 g 20 ml Pack of 6

Banjara’s Natural Black Henna Herbal Creme Hair Color is a convenient and easy-to-use hair color option for those looking to cover greys or simply change their hair color.

Key Features: - Made with natural ingredients like henna and herbs - No ammonia or harmful chemicals - Long-lasting color - Easy application process - Adds shine and volume to hair

For whom: This hair color is suitable for anyone looking for a natural, chemical-free hair coloring option that also nourishes and strengthens the hair.

Pros: - Natural ingredients promote healthy hair - Easy application process - Long-lasting color

Cons: - May not provide complete grey coverage for everyone - Strong herbal scent may be off-putting to some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Convenient pack size and easy application make it suitable for Indian consumers.	AC Nielsen
Brand Strength	20	10	Banjara's is a recognized brand in the herbal hair care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna hair color products in India.	Retail360
Competition	10	6	Facing competition from other established henna hair color brands in the Indian market.	GfK
Use-case Advantage	5	5	Offers natural black hair color with herbal ingredients, meeting consumer preference for organic products.	Kantar
Final Market Score	100	66/100 (3.30/5)	Banjara's Natural Black Henna Herbal Creme Hair Color holds a competitive position in the growing Indian herbal hair color market.

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