Ashba Botanics Flaxseed Curling Custard For Wavy Curly Frizzy Coily Hair Argan Avacado Oil Shea Butter Provides Moisture Controls Frizz Strong Hold Phthalates Parabens Free ml 175

Ashba Botanics Flaxseed Curling Custard For Wavy Curly Frizzy Coily Hair Argan Avacado Oil Shea Butter Provides Moisture Controls Frizz Strong Hold Phthalates Parabens Free ml 175

This Flaxseed Curling Custard from Ashba Botanics is specially formulated for those with wavy, curly, frizzy, and coily hair types. It is designed to provide strong hold, moisture, and frizz control, leaving your hair looking defined and hydrated.

Key Features:
- Enriched with Argan, Avocado Oil, and Shea Butter
- Strong hold for defined curls
- Hydrating formula to combat dryness
- Free from phthalates and parabens

This product is perfect for individuals looking to enhance and define their natural curls, while also providing moisture and control for frizz-prone hair.

Pros:
- Provides strong hold for all-day definition
- Hydrates and nourishes hair with natural oils
- Helps control frizz and flyaways

Cons:
- May be too heavy for those with fine or straight hair
- Strong hold may be too intense for looser curl patterns

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive solution for various hair types and concerns.	Gartner
Brand Strength	20	18	Established brand with positive reputation in the hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products in the category.	Euromonitor
Competition	10	8	Facing moderate competition from other established natural hair care brands.	Forbes
Use-case Advantage	5	5	Addresses specific needs of wavy, curly, frizzy, and coily hair textures effectively.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong contender in the natural hair care segment with broad appeal.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—