Aroma Magic Henna natural hair color Essential 200 gm

Aroma Magic Henna natural hair color Essential 200 gm

Add a pop of natural color to your hair with Aroma Magic Natural Henna Hair Color. This 200g pack is filled with the goodness of natural henna, which not only colors your hair but also nourishes and conditions it from root to tip.

Key Features:
- Made with natural henna
- Colors hair effectively
- Nourishes and conditions hair

For whom:
This natural henna hair color is suitable for anyone looking to color their hair while also caring for it. It is perfect for those who prefer natural products that are gentle on the hair and scalp.

Pros:
- Natural ingredients
- Conditions hair
- Long-lasting color

Cons:
- May take longer to apply compared to chemical hair dyes
- Color may vary depending on original hair color and type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian hair types.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna hair color products in India.	Retail360
Competition	10	8	Facing competition from both traditional henna products and chemical hair dyes in India.	Business Standard
Use-case Advantage	5	5	Easy application process suitable for home use.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand with good market fit and competitive pricing in the Indian henna hair color segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—