Aequo Organic Cream Hair Color for Women 3N Dark Brown 170ml Natural Hair Colour for Women PPD Ammonia Free Organic Hair Colour

Aequo Organic Cream Hair Color for Women 3N Dark Brown 170ml Natural Hair Colour for Women PPD Ammonia Free Organic Hair Colour

Key Features: - Made with organic ingredients - PPD and Ammonia Free - Natural and long-lasting color - Easy to use cream formula - Suitable for sensitive skin
For whom: This organic hair color is perfect for women who want to color their hair without the harsh chemicals found in traditional hair dyes. It is also great for those with sensitive skin or allergies to chemical hair dyes.
Pros: - Gentle on the hair and scalp - Covers grays effectively - Leaves hair feeling soft and healthy - Environmentally friendly packaging
Cons: - May require multiple applications for desired color intensity - Limited shade range compared to synthetic hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers PPD and Ammonia free natural hair coloring suitable for Indian consumers	Nielsen
Brand Strength	20	10	Established brand reputation in the organic hair color segment	Euromonitor
Category Momentum	20	15	Growing demand for organic hair color products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color products	GfK
Competition	10	6	Facing moderate competition from other organic hair color brands in India	IRI
Use-case Advantage	5	5	Convenient and easy-to-use hair coloring solution for women	Kantar
Final Market Score	100	66/100 (3.30/5)	Aequo Organic Cream Hair Color 3N Dark Brown 170ml is a strong contender in the Indian organic hair color market.

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