ADOMOUR Root Touchup Powder 4g Covers Hairline Grey Roots Bald Spots Instantly Sweat Stain Resistant 24HR Formula Long Lasting Natural Finish Cover Up Hair Powder for Men Women Black

ADOMOUR Root Touchup Powder 4g Covers Hairline Grey Roots Bald Spots Instantly Sweat Stain Resistant 24HR Formula Long Lasting Natural Finish Cover Up Hair Powder for Men Women Black

Key Features: - Instantly covers up grey roots and bald spots - Sweat resistant formula for long-lasting wear - Natural finish that blends seamlessly with existing hair color - Easy to apply with precision brush included in compact packaging
For whom: - Men and women looking to touch up grey roots or conceal bald spots - Those with busy schedules who want a quick and easy solution for hair touch-ups - Anyone in need of a sweat-resistant solution for lasting coverage throughout the day
Pros: - Provides instant coverage for grey roots and bald spots - Long-lasting formula that is sweat resistant for all-day wear - Natural finish that blends seamlessly with existing hair color - Compact packaging with precision brush for easy application on-the-go
Cons: - Limited color options available - May require frequent touch-ups throughout the day for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers instant coverage, sweat resistance, and long-lasting finish, meeting consumer needs	GfK
Brand Strength	20	10	Established brand reputation in hair care segment	Euromonitor
Category Momentum	20	15	Growing demand for convenient hair color solutions in Indian market	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market	Nielsen
Competition	10	10	Facing moderate competition from similar root touch-up products	IRI
Use-case Advantage	5	5	Addresses specific needs of covering hairline grey roots and bald spots effectively	Kantar
Final Market Score	100	66/100 (3.30/5)	ADOMOUR Root Touch Up Powder 4g positioned well in Indian market for hair color solutions.

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